England Rugby, also known as Rugby Football Union, is a privately owned organization headquartered in the UK. Founded in 1871, with approximately 1,120 employees, it reported $223.9M in revenue as of 2024 and functions as a tier 2 media tech buyer. The company's main product is spectator sports, operating as the national governing body for grassroots and professional rugby in England, encompassing 2,000 autonomous rugby clubs in its membership.
On March 15, Jamie George insisted England can compete against South Africa in July and predicted the team would be among the favorites for next year’s World Cup if Steve Borthwick continues as head coach. This comes as discussions on March 13 suggested England faces a potential wooden spoon finish in the Six Nations for the first time in the Six Nations era, following their last bottom-place finish in 1987. Earlier, on March 12, some had positioned England as potential Grand Slam winners and serious contenders for the World Rugby No 1 ranking before the Six Nations, anticipating a July 4 match against the Springboks as a key fixture. Previously, on February 27, the Rugby Football Union (RFU) and the country's professional leagues announced that English rugby's Premiership will expand to 12 teams from 2029, adopting a franchise model that eliminates automatic promotion or relegation. An "overwhelming" RFU council vote approved this new "criteria-based expansion and demotion model," aiming to grow the Prem from 10 to 12 teams by 2030, with further increases possible if clubs meet specific on- and off-field criteria.
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England Rugby (Rugby Football Union) offers 6 products in the media and telecoms services and sports industries. England Rugby (Rugby Football Union)'s product portfolio comprises of media and TV services, contact sports and sports tickets, merchandise and sponsorship.
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England Rugby (Rugby Football Union)'s revenues were less than $250M in 2024. Caretta Research has split England Rugby (Rugby Football Union)'s revenue into 4 different product categories, the largest of which is matchday revenues. For full access to England Rugby (Rugby Football Union)'s revenue breakdown subscribe to Caretta Portal.
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