England Rugby (Rugby Football Union)

England Rugby (Rugby Football Union)

http://www.englandrugby.com
https://www.linkedin.com/company/rugby-football-union/

England Rugby, also known as Rugby Football Union, is a privately owned entity headquartered in the UK. Founded in 1871, the organization has approximately 1,120 employees and reported $300.7M in revenue as of 2025, functioning as a tier 1 media tech buyer. The company specializes in Spectator Sports, operating as the national governing body for grassroots and professional rugby in England, with 2,000 autonomous rugby clubs in its membership.

2025 Revenue

Founded

1871

Headcount

1,356

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

England Rugby's newly sponsored shirt will undergo two major changes before the 2027 Rugby World Cup, according to a September 16 report. This follows the Rugby Football Union (RFU) securing a multi-million pound per year partnership with Lloyds Bank, making the bank the first official back-of-shirt sponsor for England Rugby’s men’s and women’s senior teams. On September 12, it was confirmed the deal would see Lloyds Bank’s black horse logo and name emblazoned above player names on the kits. The September 9 announcement also designated Lloyds as the RFU’s Official Banking Partner, with the agreement providing significant investment from grassroots through elite levels of the sport. Previously, on September 8, England Rugby confirmed an additional November fixture, with England A set to face an Argentina XV at Bath’s Recreation Ground, marking the first meeting between the two development sides since 2009.

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England Rugby (Rugby Football Union) offers 6 products in the sports and media and telecoms services industries. England Rugby (Rugby Football Union)'s product portfolio comprises of contact sports, search, social, and retail media and sports tickets, merchandise and sponsorship.

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England Rugby (Rugby Football Union)'s revenues were less than $500M in 2025. Caretta Research has split England Rugby (Rugby Football Union)'s revenue into 4 different product categories, the largest of which is matchday revenues. For full access to England Rugby (Rugby Football Union)'s revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

23:26

Funding Activities, B2B Tag, Funding

Girls' rugby participation grows by 49% during four-year RFU project

The number of girls playing age-grade rugby at clubs in England has increased by 49% across the past four years. The governing body for the sport in England has published a report outlining the key results from Impact ‘25, the transformational Women’s Rugby World Cup 2025 legacy programme delivered by the RFU in partnership with the UK Government, Sport England and UK Sport.

Sep

16th

2026

01:03

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Marketing and Promotional Activities, Partnerships

England will have to make two major changes to their shirt for 2027 Rugby World Cup

England’s newly sponsored shirt will have a noticeably different appearance when Steve Borthwick’s side compete at the 2027 Rugby World Cup. Join RUCK’s Instagram broadcast channel and get the latest rugby news straight to your phone.

Sep

12th

2026

21:29

Partnerships and Alliances, B2B Tag, Partnerships

Lloyds Bank logo on England shirts

THE back of England shirts will carry a sponsor’s name for the first time after Lloyds Bank struck a lucrative new partnership with the RFU. The multi-million pound per year deal will see the bank’s famous black horse logo and name emblazoned above the player names on the kits of England’s men and women.

The Rugby Paper

Sep

9th

2026

07:16

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

Lloyds strikes landmark England Rugby partnership

Lloyds has become the first official back-of-shirt partner for England Rugby’s men’s and women’s senior teams as part of a new multi-year partnership with the Rugby Football Union (RFU). The agreement will see the Lloyds Black Horse logo feature on the back of England shirts and anthem jackets, with Lloyds also becoming the RFU’s Official Banking Partner.

Financial Promoter UK

Sep

9th

2026

06:30

Capital Investment, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships, Investments

RFU secures Lloyds as first back

England rugby union’s RFU governing body has announced a landmark principal partnership agreement with UK bank Lloyds, which becomes the first official back-of-shirt sponsor for the men’s and women’s senior teams. The multi-year deal also sees Lloyds named England Rugby’s official banking partner, with the firm providing significant investment for the sport from grassroots through elite levels.

Sep

8th

2026

05:00

Events, B2B Tag, Events and Conferences

England Rugby confirm additional November fixture in showcase of ‘depth and quality’

England A will return to action this November, with Mark Mapletoft’s side set to take on an Argentina XV at Bath’s Recreation Ground. The fixture in the West Country will mark the first meeting between the two development sides since the Churchill Cup contest in 2009, with England A winning on two occasions.

Aug

27th

2026

06:30

B2B Tag, Funding

How the RFU is investing in the community game in 2026/27

Three years ago, the RFU committed to investing £120 million from central funding into the community game over four years and this year will be investing £30m into the game. The community game also receives support in areas such as safeguarding, discipline, marketing, communications, technology and GMS, benefiting from more than £34m in investment this year overall.

Aug

12th

2026

06:30

B2B Tag, Brand Collaborations, Partnerships

RFU and Charles Tyrwhitt announce renewed partnership

Charles Tyrwhitt will continue outfitting the senior men’s squad and men’s pathway teams for all formal events with looks to match. The known and loved retailer will carry on its work with the RFU after six successful years and is planning to build on the momentum of this very English collaboration.

Aug

12th

2026

05:52

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

Shorts: Ian Wright, RFU, Pro Am Padel

Ian Wright has partnered with Gillette to support a campaign calling for the removal of automatic yellow cards for shirt-off goal celebrations. The initiative includes a public petition focused on the rule that results in players being cautioned for removing their shirts during goal celebrations.

Aug

11th

2026

06:30

Capital Investment, B2B Tag, Funding, Investments

Community Game Update 11/08/2026

Community 11 Aug 2026 | 8 min | Community Game Update 11/08/2026 Important updates We know the community game wants to hear more about where RFU investment goes and the priorities we are focusing on. We committed to invest £120 million from central funding into the community game over four years.

Aug

10th

2026

06:30

B2B Tag, Management Changes

Chairs appointed to RFU’s seven new Regional Growth Partnership Boards

In January 2026, the RFU set out an ambition in its strategy - Plan 2030: More than a Game - to grow the number of registered players by 50,000 players.

Jul

31st

2026

06:30

ESG, B2B Tag, Sustainability Initiatives

The Way of the Rose: our vision for more inclusive and sustainable future

The new Way of the Rose strategy will help to ensure that rugby is able to continue to grow and enrich lives in an ever changing cultural, social, environmental and economic environment. The RFU is committed to ensuring that every environmental action, community partnership and inclusion programme doesn’t happen in isolation, that they are part of the wider cultural engine that drives the game forward throughout the country.

Examples of England Rugby (Rugby Football Union)'s suppliers include Hudl, Uniguest and Catapult Group.

Example Suppliers

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England Rugby (Rugby Football Union) sells broadcasting rights of its 2 rugby Union competitions globally.

Example Sports Rights Customers

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