Sanzaar, a privately owned entity headquartered in Australia, was established in 1996 and operates with approximately 20 employees. The company reported $740,714.0 in revenue as of 2023. As a tier 3 media tech buyer, Sanzaar functions as a joint venture of the Australian, New Zealand, and South African Rugby Unions, charged with running flagship international contact sports tournaments in the southern hemisphere, including Super Rugby and the Rugby Championship.
Tickets for the Nations Championship Finals Weekend went on sale on March 10, 2026. The new format converts existing July and November international rugby windows into a competition where 12 teams, forming two groups of six from the Northern and Southern Hemispheres, compete to be named the world's best team and establish Hemisphere dominance. Previously, on February 5, Rugby Australia boss Phil Waugh responded to former referee Mathieu Raynal's criticism of Super Rugby Pacific's law trials. The trials aim to speed up the game by further depowering the scrum in the southern hemisphere competition. Earlier the same day, Virgin Media Television confirmed it secured exclusive free-to-air Irish broadcast rights for the new Nations Championship. This announcement coincided with the broadcaster's coverage of the Guinness Six Nations Championship. On January 28, Rassie Erasmus indicated that a global rugby calendar is increasingly probable, following World Rugby's recent focus on aligning the northern and southern hemispheres' calendars for the first time since the game turned professional in 1995. This came after ITV secured free-to-air rights for the Nations Championship in the UK for its first two editions, this year and in 2028, on January 26. The Nations Championship is a new international rugby tournament featuring the sport's 12 strongest nations.
Sanzaar offers 3 products in the media and telecoms services and sports industries. Sanzaar's product portfolio comprises of media and TV services and contact sports.
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Sanzaar's revenues were less than $1M in 2023. Caretta Research has split Sanzaar's revenue into 2 different product categories, the largest of which is rugby Union. For full access to Sanzaar's revenue breakdown subscribe to Caretta Portal.
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Sanzaar sells broadcasting rights of its 2 rugby Union competitions to 17 companies globally, covering 4 countries. Sanzaar's rights holders include Telefonica. Sanzaar currently holds broadcasting rights for sports competitions including rugby union.
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