Sanzaar, a privately owned entity headquartered in Australia, was established in 1996 and operates with approximately 20 employees. The company reported $740,714.0 in revenue as of 2023. As a tier 3 media tech buyer, Sanzaar functions as a joint venture of the Australian, New Zealand, and South African Rugby Unions, charged with running flagship international contact sports tournaments in the southern hemisphere, including Super Rugby and the Rugby Championship.
On June 4, 2026, SA Rugby president Mark Alexander confirmed that Japan and Fiji could join the Rugby Championship, a tournament that last expanded in 2012 with Argentina's inclusion. Previously, on May 14, 2026, the South African Rugby Union (SARU) considered bold decisions, including potentially leaving SANZAAR for European competitions, to protect its players and optimize commercial value. This comes after SARU's 'big four' franchises moved from Super Rugby to the United Rugby Championship. Earlier, on March 10, 2026, tickets went on sale for the Nations Championship Finals Weekend, a new format designed to transform existing July and November international rugby windows into a competitive structure for Northern and Southern Hemisphere teams. This followed Rugby Australia boss Phil Waugh's criticism on February 5, 2026, of ex-referee Mathieu Raynal, who had slammed Super Rugby Pacific's law trials aimed at speeding up the game by depowering the scrum. On the same day, Virgin Media Television secured exclusive free-to-air Irish broadcast rights for the new Nations Championship.
Sanzaar offers 3 products in the media and telecoms services and sports industries. Sanzaar's product portfolio comprises of contact sports and search, social, and retail media.
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Sanzaar's revenues were less than $1M in 2024. Caretta Research has split Sanzaar's revenue into 2 different product categories, the largest of which is rugby Union. For full access to Sanzaar's revenue breakdown subscribe to Caretta Portal.
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Sanzaar sells broadcasting rights of its 2 rugby Union competitions to 17 companies globally, covering 4 countries. Sanzaar's rights holders include Telefonica. Sanzaar currently holds broadcasting rights for sports competitions including rugby union.
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