World Rugby is a privately owned entity headquartered in Ireland. Founded in 1886, it employs approximately 450 individuals, reported $46.1M in revenue as of 2024, and functions as a tier 1 media tech buyer. The organization primarily focuses on spectator sports, serving as the world governing and law making body for the game of rugby union.

2024 Revenue

Founded

1886

Headcount

445

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Rugby and global sports marketing agency IMG established a long-term media rights partnership to accelerate rugby's growth in the United States and globally. Announced on April 30, 2026, the collaboration aims to supercharge the sport's expansion in preparation for the Men’s Rugby World Cup in 2031 and the Women’s Rugby World Cup in 2033, both of which the U.S. will host for the first time.

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World Rugby offers 16 products in the sports and media and telecoms services industries. World Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and contact sports.
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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.
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Examples of World Rugby's suppliers include Lawo, Endeavor Streaming and Hawk-Eye Innovations.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 68 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby league and rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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