World Rugby

https://www.world.rugby/
https://www.linkedin.com/company/world-rugby/

World Rugby, a privately owned organization headquartered in Ireland, was founded in 1886, employs approximately 450 individuals, and reported $46.1M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is spectator sports, operating as the world governing and law making body for the game of rugby union.

2024 Revenue

Founded

1886

Headcount

844

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 17, 2026, Emirates unveiled a Men’s Rugby World Cup 2027 livery on Airbus A380 A6-EVH in Sydney, initiating a year-long countdown to the tournament. Previously, on September 15, global payments firm Visa became a Principal Partner for both the men’s 2027 Rugby World Cup and the women’s 2029 Rugby World Cup in Australia, returning to World Rugby’s commercial program as the Official Payment Technology Partner. This partnership will offer fans an early opportunity to secure tickets for the 2027 event. Earlier, on September 10, World Rugby confirmed a significant format change for the 2027 Men’s Rugby World Cup in Australia, expanding it to the first-ever 24-team tournament with six pools and an additional knockout round. This followed World Rugby's August 25 statement that Samoa's current international rugby schedule would remain unchanged, ensuring uninterrupted international matches for both the Manusina Samoa national women's team and the Manu Samoa amidst ongoing discussions regarding the game's management in the nation.

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World Rugby offers 16 products in the sports and media and telecoms services industries. World Rugby's product portfolio comprises of contact sports, media and TV services and sports tickets, merchandise and sponsorship.

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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

17:32

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

World Rugby Appoints IHG Hotels & Resorts as Official Hotel Partner for 2027 Men's World Cup

World Rugby has officially appointed IHG Hotels & Resorts as the Official Hotel Partner for the Men’s Rugby World Cup 2027 in Australia, securing a critical hospitality infrastructure partner for the expanded global tournament. Operating over 7,000 hotels globally and 60 nationwide in Australia, the hospitality group will provide essential accommodation for teams, officials, and travelling fans across the six-week event, underpinning the commercial logistics of the code’s marquee showcase.

Ministry of Sport

Sep

22nd

2026

07:49

Events, B2B Tag, Events and Conferences, Partnerships

IHG Rugby World Cup 2027 Deal Eyes Member Perks

IHG Hotels & Resorts has been named the Official Hotel Partner of Men’s Rugby World Cup 2027 in Australia, opening the door to new tournament-related experiences for its more than 160 million IHG One Rewards members worldwide.

FTN News

Sep

18th

2026

09:37

Events, B2B Tag, Events and Conferences, Partnerships

Visa joins Rugby World Cup as Principal Partner for Australia 2027 and 2029

Global payments leader Visa returns to Rugby World Cup as Official Payment Technology Partner, with eligible Visa cardholders to receive priority access to Men’s Rugby World Cup 2027 tickets between 28-30 September 2026. Visa joins Rugby World Cup as Principal Partner and Official Payment Technology Partner for Men’s Rugby World Cup 2027 and Women’s Rugby World Cup 2029 in Australia.

Cbw

Sep

17th

2026

20:41

B2B Tag, Marketing and Promotional Activities

Emirates Rugby World Cup A380 Livery Touches Down in Sydney, Australia

Post Views: 3 Emirates has put a bright splash of orange into Sydney’s skies. The airline has unveiled a Men’s Rugby World Cup 2027 livery on Airbus A380 A6-EVH. It starts a year-long flying countdown to rugby’s biggest tournament.

eGlobal Travel Media

Sep

16th

2026

23:19

Events, B2B Tag, Events and Conferences, Partnerships

Fiji One News

Rugby fans are set to get an early opportunity to secure tickets for the 2027 Rugby World Cup in Australia following a new partnership between World Rugby and Visa. Visa has been named a Principal Partner of the men’s 2027 Rugby World Cup and the women’s 2029 Rugby World Cup, returning to World Rugby’s commercial programme as Australia prepares to host both tournaments.

FijiOne

Sep

15th

2026

20:55

Events, B2B Tag, Events and Conferences, Partnerships

Visa joins Australian Rugby World Cups as Principal Partner

Global payments firm Visa has signed on to be the Principal Partner for the Rugby World Cups to be hosted in Australia in 2027 (Men’s) and 2029 (Women’s) as Official Payment Technology Partner, World Rugby

Rugby Asia 247

Sep

10th

2026

02:49

Events, B2B Tag, Events and Conferences

World Rugby confirms major Rugby World Cup change ahead of 2027 tournament

The 2027 Rugby World Cup will look very different to previous editions, with teams already beginning to prepare for the biggest tournament in the competition’s history. Australia will stage the first-ever 24-team men’s Rugby World Cup, with World Rugby confirming a completely revamped format featuring six pools and an additional knockout round.

Ruck UK

Aug

25th

2026

05:30

Events, B2B Tag, Events and Conferences, Legal Issues and Lawsuits

No immediate changes to Samoa's international schedule amid ongoing dispute - World Rugby

There will be no changes to Samoa's current international rugby schedule as discussions on the future management of the game in Samoa continues. World Rugby confirmed has confirmed that the Manusima, Samoa's national women's rugby team, and the Manu Samoa, would continue to have uninterrupted internationals for the meantime.

RNZ

Aug

22nd

2026

23:13

Events, B2B Tag, Events and Conferences

World Rugby chair and African continent leadership expected in Zimbabwe as part of Sables' World Cup preparations assessment

WORLD Rugby chairman Brett Robinson and Rugby Africa president Herbert Mensah are expected in Zimbabwe this Sunday as the country steps up preparations for its return to the Rugby World Cup. Robinson will lead a five-day visit to Zimbabwe from August 23 to 27, accompanied by Mensah, who is also a World Rugby Executive Board member, and World Rugby Chief of International Federations David Carrigy.

New Zimbabwe

Aug

6th

2026

01:00

B2B Tag, Debt Levels and Repayment

RNZ News Oceania Rugby says PNG must clear debt to regain World Rugby membership | RNZ Oceania Rugby says PNG must clear debt to regain World Rugby membership | RNZ News Iliesa Tora profile tight

Papua New Guinea Rugby Union's (PNGRU) reinstatement as a member of World Rugby depends on clearing "a longstanding debt" and addressing governance issues. Oceania Rugby, which governs rugby unions in the region, has confirmed that PNG has been working with it and World Rugby on a roadmap aimed at getting them back into the fold.

RNZ

Jul

30th

2026

22:30

Capital Investment, B2B Tag, Investments, Asset and Stake Acquisitions

Fifa want to sell the family silver but should World Rugby do the same?

Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver.

City AM

Jul

30th

2026

04:29

B2B Tag, Legal Issues and Lawsuits

World Rugby threatens to suspend Rugby World Cup regulars – report

Samoa’s governing body is on the verge of being suspended by World Rugby, according to media reports coming from the country. This follows an announcement from the Samoan government on Wednesday in which it was revealed it was withdrawing support for Rugby Samoa due to “unresolved internal issues and division” at the governing body.

PlanetRugby

Examples of World Rugby's suppliers include Sportradar, Capgemini and Stats Perform.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 69 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby union and rugby league.

Analysis

Data

Analysis

Data

World Rugby

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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