World Rugby

https://www.world.rugby/
https://www.linkedin.com/company/world-rugby/

World Rugby, a privately owned organization headquartered in Ireland, was founded in 1886, employs approximately 450 individuals, and reported $46.1M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is spectator sports, operating as the world governing and law making body for the game of rugby union.

Revenue

Founded

1886

Headcount

844

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 9, 2026, World Rugby confirmed the host locations for the next four Rugby World Cups, aiming to accelerate global development and growth. Previously, on July 7, the organization debuted a fully remote Television Match Official (TMO) hub during the World Rugby Nations Cup and Junior World Championship. This initiative seeks to evaluate the optimal scope and use of TMO technology, fulfilling a core commitment from its "Shape of the Game" strategy. Earlier, on July 6, World Rugby highlighted its use of AI to enhance fan connection, insight, and excitement, particularly noting the rapid growth of women’s rugby and record viewership for the Women’s Rugby World Cup 2025. This follows the July 5 announcement that ChildFund became World Rugby's global social impact partner through ChildFund Rugby, granting it designated rights across the Rugby World Cup 2027 and Rugby World Cup 2029.

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World Rugby offers 16 products in the media and telecoms services and sports industries. World Rugby's product portfolio comprises of contact sports, sports tickets, merchandise and sponsorship and media and TV services.

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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.

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Jul

23rd

2026

01:55

B2B Tag

World Rugby consider law change that could 'depower' Springboks

World Rugby is considering a controversial law change that could reduce the influence of the scrum – a move that many believe would have the biggest impact on world champions South Africa. The debate centres around whether teams should continue to receive escalating punishments, including yellow cards and penalty tries, simply because they are being overpowered at the scrum rather than deliberately offending.

Ruck UK

Jul

9th

2026

13:45

Events, B2B Tag, Events and Conferences

Rugby World Cup Confirms Next Four Hosts — Europe and Africa Misses Out Completely

World Rugby have confirmed the locations for the next FOUR Rugby World Cups as it accelerates global development and growth. Join the RUCK’s WhatsApp community here and get the latest news sent straight to your messages.

Ruck UK

Jul

7th

2026

01:00

Emerging Tech, Cost Cutting, New Offerings, B2B Tag

World Rugby debuts fully remote Television Match Official hub at World Rugby Nations Cup and Junior World Championship

World Rugby working with stakeholders to determine optimal TMO scope and use of technology as a core commitment from Shape of the Game Fully remote TMO hub debuts with a view to evaluation ahead of

World Rugby

Jul

6th

2026

09:37

Emerging Tech, Artificial Intelligence, B2B Tag

With AI, World Rugby leaves nothing on the field

Women’s rugby is growing rapidly around the world, with record numbers tuning in for the Women’s Rugby World Cup 2025. But with greater visibility comes greater expectations – fans want more than just coverage; they want connection, insight and excitement.

Capgemini Canada

Jul

6th

2026

05:08

Emerging Tech, Artificial Intelligence, B2B Tag, New Offerings, Partnerships, Events and Conferences

With AI, World Rugby leaves nothing on the field

Capgemini Finland

Jul

6th

2026

00:12

Emerging Tech, Artificial Intelligence, B2B Tag

With AI, World Rugby leaves nothing on the field

Capgemini

Jul

5th

2026

01:00

Events, B2B Tag

ChildFund And Rugby - A Global Partnership Targeting 500,000 Children

ChildFund is proud to be the global social impact partner for World Rugby, via its partner, ChildFund Rugby. This gives ChildFund designated rights across Rugby World Cup 2027 and Rugby World Cup 2029. "ChildFund donors across New Zealand, and our staff in New Zealand and the Pacific were thrilled to see the ChildFund brand at the All Blacks game on Saturday" says CEO of ChildFund New Zealand, Josie Pagani.

Scoop

Jul

4th

2026

01:46

Events, B2B Tag

Asahi Super Dry Pacific Nations Cup 2026 To Feature Fewer Teams

A shortened Asahi Super Dry Pacific Nations Cup 2026 will be hosted in Japan from 12-19 September, featuring the hosts, the defending champions Fiji, as well as Canada and the USA. Neither Samoa nor Tonga will feature.

Rugby Asia 247

Jul

3rd

2026

01:00

Events, Emerging Tech, Artificial Intelligence, B2B Tag, New Offerings, Partnerships, Events and Conferences

With AI, World Rugby leaves nothing on the field

Capgemini

Jul

1st

2026

09:31

Sports Rights Updates, B2B Tag

Rugby World Cup set to stay on ITV screens

UK commercial broadcaster ITV and World Rugby are in the process of signing off a new exclusive rights contract for the 2027 Rugby World Cup in Australia.

SportBusiness

Jul

1st

2026

01:00

Sports Rights Updates, B2B Tag

ITV retains Rugby World Cup rights for 2027 edition

UK free-to-air broadcaster ITV has reportedly snapped up the rights to the 2027 men’s Rugby World Cup, in a new agreement that will bolster the network’s burgeoning international rugby portfolio.

Sportcal

Jun

23rd

2026

03:22

Events, B2B Tag

Coca-Cola named as 2027 men’s Rugby World Cup sponsor

Soft drinks giant Coca-Cola has been unveiled as the latest sponsor of the 2027 men’s Rugby World Cup. Through the agreement, the brand will serve as the exclusive non-alcoholic ready-to-drink (NARTD) beverage partner of the tournament, which takes place in Australia next year between October 1 and November 13.

MSN Australia

Examples of World Rugby's suppliers include Capgemini, Sportradar and Stats Perform.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 69 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby union and rugby league.

Analysis

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World Rugby

Revenue

Founded

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Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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