Starzplay, operated by Play-it-Yourself FZ-LLC, is a privately owned company headquartered in UAE. Founded in 2014, it employs approximately 250 individuals and operates as a tier 1 media tech buyer. It is a subsidiary of Evision and Starz. The company functions as a subscription video-on-demand and live sports streaming service, primarily serving 19 countries across the Middle East, North Africa, and Pakistan from its operational base in Dubai. As of 2026, the platform holds exclusive regional broadcasting rights for events such as Serie A, ICC Cricket (including the 2026 T20 World Cup), and UFC, while also providing a library of Hollywood movies, Arabic series, and "day-and-date" premium English television. The service offers multi-platform accessibility and integrates with regional telecommunications partners, enabling users to subscribe via mobile credit and access content in 4K UHD and Dolby technology. Following its 2022 acquisition by a consortium led by E-Vision (e&) and ADQ, Starzplay expanded its digital ecosystem to include "STARZPLAY Sports" and specialized add-on channels such as discovery+, NBA League Pass, and various South Asian packages, operating within the MENA region's streaming market.
On February 25, 2026, STARZPLAY partnered with Huawei Cloud to enhance its digital entertainment offerings, ensuring scalability, low latency, and uninterrupted streaming experiences for millions of users in the Middle East, particularly during major live events, as stated by CTO Faraz Arshad. This collaboration followed the company's securing of exclusive rights on February 10, 2026, to stream the International Cricket Council (ICC) Men's T20 World Cup 2026 across the MENA region as the tournament's official and exclusive streaming partner. Concurrently, Starzplay announced a partnership with Marriott Bonvoy to establish two fan zones in Dubai for live viewing of the T20 action.
Starzplay currently holds 24 broadcasting rights for sports competitions including golf, basketball, cycling, rugby union, combat sports, soccer | association football, cricket, motorsports and baseball.
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