RCS Sport

https://www.rcssportsandevents.it/
https://www.linkedin.com/company/rcs-sport/

RCS Sport, a privately owned company headquartered in Italy, was founded in 1989 and employs approximately 140 individuals. The company reported $51.3M in revenue as of 2023 and functions as a tier 2 media tech buyer. It specializes in motorsports and cycling, operating as a sports and media network that utilizes a consultation approach to provide its partners with a customizable range of services and a portfolio of sports rights.

Revenue

Founded

1989

Headcount

135

Headquarters

Italy

Primary Segment

Motorsports and cycling

Ownership

Privately Owned

News Summary:

On March 18, 2026, SBS secured an agreement with RCS Sport, organizer of the Giro d'Italia, to expand its cycling coverage by adding the Giro d'Italia Women and Il Lombardia to its portfolio until 2028, completing its broadcast calendar with all three Grand Tours for men and women. Earlier, on January 21, 2026, the Wizz Air Milano Marathon, scheduled for April 12, unveiled a new linear route, commencing from Corso Sempione and concluding in Piazza Duomo, departing from its previous loop format, with UniCredit as the title sponsor for the relay. RCS Sport had also announced the route for the Tirreno-Adriatico 2026 on January 16, 2026, with Marche Region President Francesco Acquaroli highlighting the event's global significance and regional promotional value. Previously, on December 2, 2025, the Giro d'Italia 2026 confirmed its historic start in Bulgaria, which will host the first three stages of the 109th edition. This news followed an earlier statement on December 1, 2025, where outgoing Giro d'Italia director Mauro Vegni described the 2026 race route as "modern, balanced but tough," crafted to attract top cyclists including Jonas Vingegaard, Remco Evenepoel, and Tadej Pogačar, potentially for a Giro-Tour double.

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RCS Sport offers 12 products in the media and telecoms services and sports industries. RCS Sport's product portfolio comprises of content rights and motorsports and cycling.

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RCS Sport's revenues were less than $100M in 2023. Caretta Research has split RCS Sport's revenue into 2 different product categories, the largest of which is cycling. For full access to RCS Sport's revenue breakdown subscribe to Caretta Portal.

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Mar

18th

2026

18:30

Events, B2B Tag

SBS expands cycling coverage to include all grand tours and monuments

The broadcaster has secured an agreement with RCS Sport, the organiser of the Giro d'Italia, to add the Giro d'Italia Women and Il Lombardia to its cycling portfolio until 2028. With this, SBS's broadcast calendar now features all three Grand Tours for men—Giro d'Italia, Tour de France, Vuelta a Espana—and for women—Giro d'Italia Women, Tour de France Femmes avec Zwift, Vuelta Espana Femenina.

Mi3 Australia

Jan

21st

2026

18:30

B2B Tag

Milano marathon, via il 12 aprile: ecco le novità – il blog di Antonio Ruzzo

[Translated] Loop goodbye, race in line: it starts from Corso Sempione and arrives in Piazza Duomo. The Wizz Air Milano marathon, which will be run on Sunday, April 12, presents itself like this. But this is not the only novelty of the 24th edition presented this morning at the Tower Hall of UniCredit, Title sponsor of the relay, in Porta Nuova, Milan.

Il Giornale

Jan

16th

2026

19:46

B2B Tag

Tirreno Adriatico 2026 route announced

Quotes Francesco Acquaroli, President of the Marche Region: “The Tirreno–Adriatico is one of the most important and well-known sporting events not only in Italy, but worldwide. For many years, the Race of the Two Seas has been an event capable of engaging territories, local authorities and fans alike, becoming an extraordinary tool for promoting and enhancing our Region.

Tirreno Adriatico

Dec

2nd

2025

08:25

B2B Tag

The Giro d'Italia 2026 in Bulgaria is a deal: estimates of the economic impact of the pink race

[Translated] ["Rome, December 2, 2025 – The Giro d'Italia 2026 will take place, for the first time in history, in Bulgaria. The Eastern country will host the first three stages of the 109th edition of the Corsa Rosa.

Quotidiano

Dec

1st

2025

23:34

B2B Tag

'We're working on it' - Giro d'Italia organisers soften 2026 route in strategy to tempt Vingegaard, Evenepoel and other big names

Remco Evenepoel after he stepped into the maglia rosa while racing with Soudal-Quickstep following the stage one time trial in 2023 Outgoing Giro d'Italia director Mauro Vegni described the 2026 race route as "modern, balanced but tough", admitting it was designed to tempt the likes of Jonas Vingegaard, Remco Evenepoel and perhaps even Tadej Pogačar to attempt a Giro-Tour double.

Cyclingnews

Dec

1st

2025

13:28

B2B Tag

Bulgaria to host the start of the 2026 Giro d'Italia with three stages

[Translated] Bulgaria will host the start of the 2026 Giro d'Italia with three stages. It will be Bulgaria's turn to host the Grande Partenza of the Giro d'Italia in 2026, a first for the event, which is now in its 109th edition, and will see three stages take off in Eastern Europe.

Travel Quotidiano

Nov

30th

2025

18:30

B2B Tag

Bulgarian Government and RCS Sport Reach Agreement for Giro d'Italia 2026

[Translated] The 2026 Giro d'Italia cycling tour will include three stages in Bulgaria, covering over 600 km and involving numerous municipalities from Nessebar to Sofia, announced the official organizers.The competition will enter history in 2026 with its first start in Bulgaria.

BNT Bulgaria

Nov

28th

2025

20:16

B2B Tag

'I gave my life to the Giro' - Race director Mauro Vegni to retire soon after presenting 2026 Giro d'Italia route

Mauro Vegni will present the route of the Giro d'Italia for the last time in his long, distinguished career on Monday. The 66-year-old race organiser oversaw the design of next year's race but will retire in February, before it is contested in May.

Cyclingnews

Oct

30th

2025

17:40

Events, ESG, CT_Monitor Company

Sustainability: Half Marathon of Italy 2026

The 2026 edition is organized by RCS Sports & Events, and is the result of a collaboration between the Emilia-Romagna Region, the Province and Municipalities of Modena, Maranello, Fiorano Modenese, and Formigine, and Ferrari as hosting partner. The proceeds will be allocated to the renovation of school sports equipment in the Municipalities along the route.

Ferrari

Jun

23rd

2025

08:21

Events,

Teams announced for 2025 Giro d’Italia Women

Event organiser RCS Sport has announced the list of 22 teams that will line up for the Giro d’Italia Women, scheduled from July 6-13, 2025. The elite women’s team line-up includes 15 UCI Women’s WorldTeams, 2 UCI Women’s ProTeams and 5 UCI Women’s Continental Teams.

endurance.biz

Jun

5th

2025

09:31

Partnerships and Alliances,

EMG / Gravity Media Italy partners with RCS Sport to produce Italian cycling

EMG / Gravity Media Italy has announced the renewal of its multi year partnership with RCS Sport. The shared objective is to try to further enhance the quality of television coverage for the most important cycling events on the Italian calendar over the coming years, as the provider has claimed in a statement.

TM Broadcast International

May

30th

2025

15:25

Events,

Nicolas Prodhomme Wins Stage 19 of Giro d’Italia

The 2025 Giro d’Italia continued Friday with stage 19 – a short 166-kilometer stage from Biella to Champoluc. The stage would be contested in mountainous terrain north of Milano and Torino and feature no less than three Category 1 climbs, as well as one Category 2 and one Category 3 climb in a condensed format without long valley stretches, which could have been used for recovering and regrouping.

RoadCycling.com

RCS Sport has suppliers like EMG (Euro Media Group).

Example Suppliers

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RCS Sport sells broadcasting rights of its 11 cycling competitions to 35 companies globally, covering 13 countries. RCS Sport's rights holders include DirecTV.