Flanders Classics is a privately owned company based in Belgium. Founded in 2010 and operating with approximately 50 employees, it reported $16.3M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the company specializes in the organization of classic cycle races held in Flanders, Belgium. This official cooperation encompasses seven races, of which the Tour of Flanders, one of the Monuments of cycling classics, is considered its most prestigious event.
Flanders Classics utilized GeoDynamics' GPS trackers on May 22, 2026, to support a race safety test during the Tour of Flanders Youth Day, aiming to enhance real-time oversight and efficient incident management in logistically complex cycling events. Previously, on April 9, the Women’s Tour of Flanders attracted one million viewers in Flanders, a development that coincided with Flanders Classics and KPMG in Belgium extending their partnership for another three years, affirming their commitment to sustainable and equal women’s cycling through programs like "Closing The Gap," introduced in 2020. Earlier, on April 2, Flanders Classics implemented Proximus' 'Event Reservation' technology to facilitate critical communication between the peloton and the race control center by reserving a dedicated part of the mobile network capacity. On the same date, in collaboration with sustainability partner Eneco, Flanders Classics focused on significantly improving the energy efficiency of the Tour of Flanders finish area in Oudenaarde, emphasizing renewable energy and innovative technologies. This followed a March 30 appeal from Flanders Classics CEO Tomas Van Den Spiegel, urging cycling fans to help ensure safe races by demonstrating respect for riders, staff, and public services.
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Flanders Classics offers 4 products in the media and telecoms services and sports industries. Flanders Classics's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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Flanders Classics's revenues were less than $25M in 2024. Caretta Research has split Flanders Classics's revenue into 3 different product categories, the largest of which is cycling. For full access to Flanders Classics's revenue breakdown subscribe to Caretta Portal.
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Flanders Classics sells broadcasting rights of its 3 cycling and cyclo-cross competitions to 24 companies globally, covering 10 countries. Flanders Classics's rights holders include ESPN.
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