British Cycling, a state-owned entity headquartered in the UK, was founded in 1959. The organization employs approximately 520 individuals, reported $44.5M in revenue as of 2025, and functions as a tier 2 media tech buyer. It serves as the national governing body for motorsports and cycling, based in Manchester.
British Cycling initiated a partnership agreement with Leicester City Council on September 17, 2026, to deliver a broad range of cycling programmes and initiatives aimed at promoting cycling, increasing participation, and developing pathways and infrastructure. Previously, on August 28, the organization announced a collaboration with the NHS National Rehabilitation Centre and cycle manufacturer ICE Trikes to enable patients with life-changing illnesses and injuries to discover a new sport and benefit their recovery journey. This followed a call on August 27 for Prime Minister Andy Burnham to invest £30 million in safe cycling schemes to leave a lasting legacy of improved public health and reduced inequality after the UK hosts the Tour de France. Earlier, on August 18, British Cycling secured free-to-air and pay-television broadcast coverage for the 2026 Lloyds Tour of Britain Women and Men, partnering with ITV and Warner Bros. Discovery for live and highlight broadcasts. On August 17, Professor Pete Bonfield, a materials engineer and vice-chancellor of the University of Westminster, was confirmed as the new chief executive of British Cycling, set to take over in November.
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British Cycling offers 3 products in the sports and media and telecoms services industries. British Cycling's product portfolio comprises of motorsports and cycling and search, social, and retail media.
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British Cycling's revenues were less than $50M in 2025. Caretta Research has split British Cycling's revenue into 3 different product categories, the largest of which is cycling. For full access to British Cycling's revenue breakdown subscribe to Caretta Portal.
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Examples of British Cycling's suppliers include Blinkfire and IMG Studios.
Example Suppliers
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British Cycling sells broadcasting rights of its 2 cyclo-cross and cycling competitions globally. British Cycling currently holds broadcasting rights for sports competitions including cyclo-cross.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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