Radiotelevisione Italiana, also known as RAI, a state-owned entity headquartered in Italy, was founded in 1954 and employs approximately 9,950 individuals. The company reported $2.9B in revenue as of 2025 and functions as a tier 1 media tech buyer. Functioning as the national public broadcasting company of Italy, Radiotelevisione Italiana specializes in broadcast television and radio, operating numerous terrestrial and subscription television channels and radio stations. A major broadcaster in Europe and the largest in Italy, it competes with Mediaset and other radio and television networks, holding a television audience share of 35.9%. Its broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, and are also available elsewhere on pay television and some channels FTA across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. RAI was one of the 23 founding members of the European Broadcasting Union in 1950.

2025 Revenue

Founded

1954

Headcount

9,943

Headquarters

Italy

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On September 18, 2026, Radiotelevisione Italiana (RAI), in conjunction with Mediaset, urged major web platforms to ensure transparency in digital advertising, questioning the measurability and efficiency of the market, which is projected to reach one trillion euros. This initiative followed a September 17 board meeting where directors were expected to discuss the "Ranucci case," concerning journalist Sigfrido Ranucci's appeal for reinstatement as host of "Report" and the company's subsequent disciplinary action for violating company rules, as well as the departure of Sergio from the board. Earlier, on September 9, RAI selected Grass Valley LDX 150 camera systems under a multi-year framework agreement to refresh its outside broadcast fleet, with Video Progetti managing system integration and Domo providing wireless camera components. On the same day, RAI announced preparations to host the 78th edition of Prix Italia in L’Aquila from September 28 to October 2, 2026, gathering international broadcasters, radio, television, and digital storytellers.

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Radiotelevisione Italiana (RAI) offers 21 products in the media and telecoms services industry. Radiotelevisione Italiana (RAI)'s product portfolio comprises of broadcast television and radio.
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Radiotelevisione Italiana (RAI)'s revenues were over $1B in 2025. Caretta Research has split Radiotelevisione Italiana (RAI)'s revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Radiotelevisione Italiana (RAI)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Radiotelevisione Italiana (RAI)'s suppliers include Akamai, Atos and Accenture.

Example Suppliers

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Radiotelevisione Italiana (RAI) currently holds 114 broadcasting rights for sports competitions including archery, soccer | association football, fencing, cycling, ice skating, beach volleyball, rugby union, marathon, horse racing, athletics, volleyball, futsal, motorsports, aquatics and swimming, multi-sport, american football, rowing, tennis, canoeing and kayaking, biathlon, triathlon, basketball, winter sports and cyclo-cross.

Example Sports Rights Suppliers

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