Radiotelevisione Italiana (RAI)

Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954 and employing approximately 7,880 individuals, the company reported $2.8B in revenue as of 2024 and functions as a tier 1 media tech buyer. The company operates as the national public broadcasting company of Italy, operating many terrestrial and subscription television channels and radio stations. It is the biggest broadcaster in Italy, competing with Mediaset and other radio and television networks, and holds a television audience share of 35.9%. RAI broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, as well as elsewhere on pay television and some free-to-air channels across Europe, including the UK on the Hotbird satellite. The company's revenues are generated half from broadcast receiving licence fees and the remainder from the sale of advertising time. In 1950, RAI was one of the 23 founding members of the European Broadcasting Union.