Myco is a Privately Owned company headquartered in the United Arab Emirates. Founded in 2021, the company employs approximately 130 individuals and reported $62.0M in revenue as of 2024. Myco functions as a tier 2 media tech buyer, specializing in media and TV services. The company operates a global direct-to-consumer video streaming, over-the-top (OTT), and Web3 video-on-demand (VOD) platform that utilizes a "Watch & Earn" decentralized content ecosystem, rewarding viewers and creators with digital tokens for engagement. Its operational presence in Pakistan and the broader South Asian/MENA regions is supported by securing exclusive and digital broadcast rights for sports properties including ICC Cricket World Cups, Pakistan Super League, English Premier League, and UEFA Champions League, alongside a library of original documentaries, feature films, and user-generated content.
On September 11, 2026, Major League Cricket (MLC), the United States' T20 franchise league, became available to stream live on Willow through Myco for fans in the USA.
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