Asian Cricket Council, also known as ACC, is a privately owned entity headquartered in Malaysia. Founded in 1983, the organization employs approximately 20 individuals and functions as a tier 1 media tech buyer. Its main product is bat sports, with a core focus on promoting cricket throughout Asia.
On September 7, 2026, reports indicated that the India Women's Asia Cup team might face an "embarrassing situation" if they win the final in Dubai, as Asian Cricket Council (ACC) President and Pakistan Cricket Board (PCB) Chairman Mohsin Naqvi is anticipated to present the trophy. Previously, on August 28, 2026, the Board of Control for Cricket in India (BCCI) and the ACC raised concerns over the facilities for the 2026 Asian Games in Japan, citing issues like tented dressing rooms, distant washrooms, and small hotel rooms, which could prompt India to send a 'B' team. This followed a series of announcements on September 9, 2025, related to the Asia Cup 2025: the ACC signed a sponsorship agreement with Indian financial services platform Groww, making it the tournament's silver sponsor; media group Sony Pictures Networks recouped some of its spending on ACC rights through sublicensing deals; and Indian beverage brand Seagram’s Royal Stag partnered as the official third umpire partner, securing a high-visibility position for decision-making moments.
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Asian Cricket Council offers 2 products in the sports and media and telecoms services industries. Asian Cricket Council's product portfolio comprises of bat sports and media and TV services.
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Asian Cricket Council's revenues were less than $1M in 2024. Caretta Research has split Asian Cricket Council's revenue into 2 different product categories, the largest of which is cricket. For full access to Asian Cricket Council's revenue breakdown subscribe to Caretta Portal.
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Asian Cricket Council sells broadcasting rights of its cricket competitions to 25 companies globally, covering 9 countries. Asian Cricket Council's rights holders include PCCW.
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