Pakistan Cricket Board is a privately owned entity headquartered in Pakistan, founded in 1949, with approximately 520 employees, and reported $58.9M in revenue as of 2023. The organization functions as the governing body for cricket in Pakistan, specializing in spectator sports.

2023 Revenue

Founded

1949

Headcount

519

Headquarters

Pakistan

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 7, 2026, the Pakistan Super League (PSL) considered moving its 2027 season to January after media rights holders complained about limited advertising revenues during the April-May window, which clashes with the Indian Premier League (IPL). This suggestion emerged from a September 1 meeting of the PSL Governing Council in London. Previously, on September 1, Misbah-ul-Haq resigned as a Pakistan selector, hours after the PCB dropped seven players and sent them home alongside coaches Sarfaraz Ahmed and Umar Gul following a loss at Lord's. This followed an exclusive report on July 27, which stated that Babar Azam accepted Pakistan's Test captaincy only after seeking assurances that he would eventually regain leadership across all three formats. According to sources, two selectors met Babar before his appointment as Test captain was announced on July 5.

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Pakistan Cricket Board offers 5 products in the sports and media and telecoms services industries. Pakistan Cricket Board's product portfolio comprises of bat sports, search, social, and retail media and sports tickets, merchandise and sponsorship.
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Pakistan Cricket Board's revenues were less than $100M in 2023. Caretta Research has split Pakistan Cricket Board's revenue into 4 different product categories, the largest of which is cricket. For full access to Pakistan Cricket Board's revenue breakdown subscribe to Caretta Portal.
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Pakistan Cricket Board sells broadcasting rights of its 2 cricket competitions to 20 companies globally, covering 10 countries. Pakistan Cricket Board's rights holders include Sky Group.

Example Sports Rights Customers

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