Rugby Europe is a privately owned organization headquartered in France. Founded in 2014, with approximately 50 employees, the organization reported $18.2M in revenue as of 2023 and is a tier 3 media tech buyer. Functioning as the administrative body for rugby union in Europe, Rugby Europe was renamed in 2014 after the split of FIRA-AER, which had been formed in 1999 to promote, develop, organize, and administer the game of rugby in Europe under the authority of the International Rugby Board, the world governing body of rugby union.
On July 3, 2026, Rugby Europe partnered with Eurovision Sport to expand free live coverage of its premier 7s competitions, making them accessible to audiences worldwide through the European Broadcasting Union's streaming platform. Previously, on June 3, the regional governing body appointed Jens Aage Skare Nielsen as its permanent Chief Executive Officer. Nielsen had served as interim chief executive since September 2025, following the departure of his predecessor, Florent Marty. Earlier, on April 22, the organization announced the "Team of the Tournament" for the 2026 Women’s Rugby Europe Championship, which concluded with Las Leonas securing their ninth consecutive title.
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Rugby Europe offers 2 products in the media and telecoms services and sports industries. Rugby Europe's product portfolio comprises of contact sports and search, social, and retail media.
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Rugby Europe's revenues were less than $25M in 2024. Caretta Research has split Rugby Europe's revenue into 2 different product categories, the largest of which is rugby Union. For full access to Rugby Europe's revenue breakdown subscribe to Caretta Portal.
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Rugby Europe sells broadcasting rights of its rugby Union competitions to 9 companies globally, covering 3 countries. Rugby Europe's rights holders include Telefonica. Rugby Europe currently holds 2 broadcasting rights for sports competitions including rugby union and rugby league.
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