Tennis Australia

http://www.tennis.com.au
https://www.linkedin.com/company/tennis-australia/

Tennis Australia Limited, a state-owned organization founded in 1904, is the governing body for tennis in Australia. Employing approximately 500 people and headquartered in Australia, the association's primary activity is the organization and management of spectator sports. Its portfolio includes major tournaments such as the Australian Open, the Australian Open Series, Davis Cup, Fed Cup, ATP Cup, and the Australian Pro Tour. In 2023, the organization reported revenues below $500 million.

2024 Revenue

Founded

1904

Headcount

500

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

State Owned

News Summary:

Tennis Australia partnered with Tennis NSW and The Wollotuka Institute to deliver the NSW leg of the National Indigenous Tennis Carnival since 2022. The 2024 event included a schools event for Aboriginal and/or Torres Strait Islander students in the Hunter Region. Separately, on January 9, 2023, Madison Keys and Frances Tiafoe of Team United States won the 2023 United Cup in Sydney, Australia. Infront Bettor is nearing a deal for global betting data and video rights from 2026 to 2029.

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Tennis Australia offers 7 products in the sports and media and telecoms services industries. Tennis Australia's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and racquet sports.

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Tennis Australia's revenues were less than $500M in 2024. Caretta Research has split Tennis Australia's revenue into 4 different product categories, the largest of which is tennis. For full access to Tennis Australia's revenue breakdown subscribe to Caretta Portal.

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Jan

26th

2026

18:30

Emerging Tech, B2B Tag

Not for Sabalenka, Sinner and Alcaraz now, but wearables could be OK at future Australian Opens

MELBOURNE, Australia (AP) — Wearable fitness trackers will likely be OK for players to use in future editions of the Australian Open, where leading players Carlos Alcaraz, Jannik Sinner and Aryna Sabalenka have been asked to remove their devices in matches this year.Sabalenka wants the ban overturned now.

Times Argus

Jan

26th

2026

02:26

Emerging Tech, B2B Tag

The controversy over wearable tech involving Alcaraz and Sabalenka: “Data is not steroids”

MELBOURNE – The Australian Open did not allow Carlos Alcaraz to wear a Whoop band, a fitness-tracking device approved by the ITF and ATP. “Ridiculous! Whoop is approved by the ITF for in-match use and poses no safety risk.

Claytenis

Jan

23rd

2026

13:03

Events, B2B Tag

Summer, relaxation, and cutting-edge style: Why Roger Federer dubbed Australia ‘the Happy Slam’

Just stepping onto the double step of the tram car, at any time of day, is enough to understand a lot: Melbourne, or something like happiness itself. No rushing, no pushing, no crowding, just order and civility.

El País

Jan

20th

2026

18:50

Corporate Restructuring, B2B Tag

Big names in tennis call in bankers for massive overhaul of the sport

Tennis Australia is backing a push from the world’s top players to overhaul the sport in a move that would dissolve its main governing bodies and replace them with an organisation that would oversee billions of dollars in media rights and coordinate events and grand slams worldwide.

Australian Financial Review

Jan

19th

2026

06:54

B2B Tag

Aus Open set to serve up record hotel room nights CIM

Melbourne’s city centre is on track to have the highest ever room nights sold for a January thanks to the Australian Open. Melbourne currently has more hotel room supply than any other city centre in Australia, with a 24 per cent increase since January 2020.

CIM Business Events

Jan

13th

2026

19:15

Partnerships and Alliances, Tennis, B2B Tag

ANZ Secures Global Partnership Expansion and Unveils ‘ANZ Arena’ for AO26

ANZ has announced a multi-year global agreement with Tennis Australia, ascending to the position of Official Bank of the Australian Open. The expansion builds on a 16-year history between the two organisations and marks a strategic investment in the bank’s sports marketing portfolio following its recent acquisition of Suncorp Bank.

Ministry of Sport

Jan

11th

2026

01:53

Tennis, B2B Tag

AO boss says top stars happy with prizemoney amid global debate

Tennis Australia chief executive Craig Tiley says the sport’s major stars have welcomed the Australian Open’s $111.5 million prize money pool, as the tournament debuts an expanded three-week program capitalising on its growth and increasing popularity. The Australian Open prize money pool has climbed 77 per cent since 2019, making it the second-best paid grand slam in the world, behind the US Open. Loading...

Australian Financial Review

Jan

8th

2026

18:30

B2B Tag

AO 2026 wildcards for Thompson and O’Connell

Australians Jordan Thompson and Chris O’Connell will take their place in the men’s singles main draw at AO 2026 after being awarded wildcards. The duo, plus AO 2014 champion Stan Wawrinka, have received the last three wildcards remaining for the men’s tournament, beginning Sunday 18 January at Melbourne Park.

Tennis Australia

Jan

6th

2026

07:17

B2B Tag

Open da Austrália with new record prize money

[Translated] The Australian Open will feature a record amount of prize money this year, with organizers announcing a 16% increase in its value, raising it to AU$115.5 million (approximately €64 million).The winners of the men's

TVI Portugal

Jan

4th

2026

18:30

B2B Tag

Benalla Ensign

Prize money for the Open has been boosted by an average of 16 per cent, although the men's and women's singles champions will enjoy a 19 per cent increase to take home a hefty cheque of $4.15 million, which is up from $3.5 million last year.

Benalla Ensign

Jan

2nd

2026

18:30

B2B Tag

Before the First Serve… Don’t Miss the 1 Point Slam!

📍 Pat Rafter Arena \n🕚 11:00 AM\n Get ready for the 1 Point Slam — a thrilling, winner-takes-all contest where local celebrities and special guests battle it out for ultimate bragging rights. One point. One chance.

Tennis Australia

Dec

22nd

2025

21:42

Financial Results, Tennis, B2B Tag

AO prize pool to crack $100m after record revenue for Tennis Australia

Tennis Australia has achieved $600 million in revenue for the first time, with a record new broadcast deal and large crowds at key events helping to deliver one of its best results. The not-for-profit organisation that runs the Australian Open is expected to announce a double-digit percentage increase in prize money for the 2026 tournament, bringing the total to more than $100 million.

Australian Financial Review

Examples of Tennis Australia's suppliers include Gravity Media, Magnite and Brightcove.

Example Suppliers

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Example Partners

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Tennis Australia sells broadcasting rights of its 3 tennis competitions to 23 companies globally, covering 7 countries. Tennis Australia's rights holders include Digicel Group, Disney Sports / ESPN and Shanghai Media Group.