Sony Pictures Networks India, also known as SonyLIV, Culver Max Entertainment, SPNI, or SPN, officially operates under the corporate name Culver Max Entertainment Private Limited and is a privately owned company headquartered in Mumbai, India. Founded in 1995, and maintaining an estimated 1,650 employees, it is an indirect wholly owned subsidiary of Sony Group Corporation, Japan, operating under its parent company Sony Pictures Television. Its subsidiaries include Sony Sports Network and Studio Next. The company, which is also identified as a tier 1 media tech buyer, reported $734.8M in revenue as of 2024. Specializing in media and TV services, it delivers entertainment experiences through its diverse portfolio of television channels and digital platforms, reaching over 700 million viewers across India and in more than 150 countries.
On September 18, 2026, Spandana Ravindran rejoined Sony Pictures Networks India (SPNI) as Vice President Ad Sales, bringing 19 years of experience in media planning and income generation, having previously served as Senior Director at JioStar. Earlier the same day, SPNI revealed its intensified focus on reality and non-fiction shows, with sponsorships now accounting for 80-90% of revenue from these properties as linear television grapples with fragmented audiences. Previously, on September 10, 2026, SPNI announced the appointment of Amit Mehta as Chief Human Resources Officer, effective October 1, 2026. Mehta will succeed Manu Wadhwa, who will continue her association with SPNI as strategy advisor, and join the company’s senior management team.
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Sony Pictures Networks India offers 14 products in the media and telecoms services industry. Sony Pictures Networks India's product portfolio comprises of broadcast television and radio and media and TV services.
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Sony Pictures Networks India's revenues were less than $1B in 2024. Caretta Research has split Sony Pictures Networks India's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Sony Pictures Networks India's revenue breakdown subscribe to Caretta Portal.
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Examples of Sony Pictures Networks India's suppliers include To The New, Google and Amazon Web Services (AWS).
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Sony Pictures Networks India currently holds 51 broadcasting rights for sports competitions including archery, horse racing, golf, soccer | association football, volleyball, combat sports, multi-sport, tennis, winter sports, beach soccer, cricket and motorsports.
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