Doordarshan, also known as DD, is a state-owned public service television network headquartered in India, operating as a primary division of its parent company, Prasar Bharati. Founded in 1959, the company employs approximately 5,960 individuals and reported $488.7M in revenue as of 2023, functioning as a tier 1 media tech buyer. Originally established as a modest, experimental public service telecast in New Delhi, the network evolved into a regular broadcasting service by 1965 and was separated from All India Radio in 1976. Doordarshan manages a broadcasting infrastructure that includes 66 production studios, referred to as Kendras, with 17 located in major state capitals, supported by a distribution system that provides 100% geographic coverage across India via satellite mode.
On August 19, 2026, Doordarshan appointed senior Indian Information Service (IIS) officer Rina Sonowal Kouli as its new Director General, following her promotion to the Selection Grade equivalent within the IIS. Previously, a Parliamentary Standing Committee on August 8, 2026, sought fresh data from the Ministry of Information and Broadcasting regarding the rollout of built-in satellite tuners in television sets and their impact on wider adoption of DD Free Dish, which currently reaches 49 million homes. This request followed an earlier inquiry on August 7, 2026, questioning repeated extensions to the compliance timeline for mandatory tuner integration. Earlier, on July 29, 2026, trials began to repurpose the iconic Malakpet TV tower in Hyderabad for digital mobile broadcasting, aiming to deliver Doordarshan channels directly to smartphones without internet or subscription. This development followed the government's decision on July 22, 2026, to extend the Broadcasting Infrastructure and Network Development (BIND) scheme until March 31, 2027, to continue modernizing Doordarshan and Akashvani and expand their coverage across various regions nationwide.
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Doordarshan offers 37 products in the media and telecoms services industry. Doordarshan's product portfolio comprises of broadcast television and radio and media and TV services.
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Doordarshan's revenues were less than $500M in 2023. Caretta Research has split Doordarshan's revenue into 4 different product categories, the largest of which is linear (local broadcaster). For full access to Doordarshan's revenue breakdown subscribe to Caretta Portal.
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