AppsFlyer is a privately owned company headquartered in the US. Founded in 2011, the company employs approximately 1510 individuals and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
AppsFlyer introduced capabilities to measure app attribution from AI conversations on September 16, 2026, enabling marketers to track both paid and earned traffic from sources such as ChatGPT. Earlier the same day, Autodoc reported a 135% increase in return on ad spend (ROAS) by utilizing AppsFlyer's AI-driven Predictive Audiences, which also improved conversion rates and reduced Cost Per Purchase on Meta and TikTok for both iOS and Android, outperforming its previous manual audience targeting. Also on September 16, AppsFlyer's GM India, Sanjay Trisal, published insights for finance marketers, indicating that a specific festive week, not Diwali, delivers the best results. Previously, on September 12, Adam Smart, AppsFlyer's Director of Product Gaming, identified four significant trends in the gaming industry following his attendance at Gamescom, examining their implications for Dubai's ambition to create 30,000 gaming jobs by 2033.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of telecoms, technology, Information and Media and entertainment Providers companies. Examples of AppsFlyer's customers include Grupo Globo, Grupo Televisa and Warner Bros. Discovery. AppsFlyer has commercial and technical partners like Xsolla, Impact and Snowflake. Examples of AppsFlyer's suppliers include Criteo and Amazon Web Services (AWS).
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