AppsFlyer, a privately owned company headquartered in the US, founded in 2011, employs approximately 1510 individuals and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
AppsFlyer's SDK was implicated in a breach that enabled theft, as highlighted in a March 19 cybersecurity incident roundup by Information Security Media Group. This follows an AppsFlyer Web SDK supply-chain compromise identified on March 18, linked to a polymorphic crypto stealer. This stealer, based on a JavaScript exploit framework, was initially observed in early 2025 used by a commercial surveillance vendor against iOS devices, and by July 2025, a suspected Russian espionage group reportedly used it to inject into Ukrainian industrial and retail websites. Previously, on March 14, AppsFlyer appointed Alexia Nakad as general manager for Western Europe and the Middle East. Based in London, Nakad will lead the company’s strategic expansion across both regions as AppsFlyer develops its omni-channel marketing and data collaboration capabilities.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of ad measurement and verification and data, targeting and identity.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of telecoms and entertainment Providers companies. Examples of AppsFlyer's customers include Paramount Global, Oi and Warner Bros. Discovery. AppsFlyer has commercial and technical partners like Snowflake, Impact and Xsolla. AppsFlyer has suppliers like Criteo.
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