AppsFlyer is a privately owned company headquartered in the US. Founded in 2011, the company employs approximately 1510 individuals and reported $400.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a SaaS mobile marketing analytics and attribution provider.
On July 7, 2026, AppsFlyer published its "State of Fraud for Marketers 2026" report, highlighting a shift in mobile ad fraud towards organic traffic in Asia. The report indicated that while fraud rates decreased in Vietnam and Singapore between Q1 2025 and Q1 2026, these declines were attributed to the shutdown of a specific fraud operation rather than broader market improvements. Earlier on July 7, an AppsFlyer executive spoke at Calcalist and the Holon Institute of Technology's Future of Industry conference, discussing artificial intelligence's role in reshaping technology companies, software development, and skill requirements. Previously, on July 6, Indonesian fintech app Flip built an AI-powered insights engine utilizing AppsFlyer's Mobile Cloud Platform (MCP) to support its platform of over ten financial services. This followed a July 5 announcement that Agoda Media Solutions partnered with AppsFlyer’s Data Collaboration Platform (DCP) to activate high-intent travel audiences for brand advertisers across platforms like Meta and Google Ads, while ensuring raw user data protection, reportedly driving 8.9 times higher conversions.
AppsFlyer offers 2 products in the ad tech and services industry. AppsFlyer's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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AppsFlyer's revenues were less than $500M in 2024. Caretta Research has split AppsFlyer's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to AppsFlyer's revenue breakdown subscribe to Caretta Portal.
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AppsFlyer's customers primarily consist of telecoms and entertainment Providers companies. Examples of AppsFlyer's customers include Paramount Skydance Corporation, Warner Bros. Discovery and Oi. AppsFlyer has commercial and technical partners like Snowflake, Xsolla and Impact. Examples of AppsFlyer's suppliers include Criteo and Amazon Web Services (AWS).
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