Spindl

News Summary:

On March 10, 2026, a report on Web3 analytics tools for Dapps highlighted the industry's struggle to understand user behavior beyond basic metrics like wallet connections and transaction counts, emphasizing the need to identify genuine users, their intentions, and churn likelihood. This challenge aligns with a November 26, 2025, discussion on funding user retention in crypto projects, which noted a significant transformation in crypto marketing with shorter trend lifecycles and intensifying competition making traditional strategies less effective. Earlier, on November 4, 2025, Spindl introduced its Wallet Targeting Agent to assist blockchain protocols in identifying and activating high-value users and prospects from other ecosystems, a process that traditionally demanded extensive data science resources and cross-chain analytics expertise. This product release followed an October 10, 2025, interview where Bitget Wallet’s Chief Marketing Officer, Jamie Elkaleh, detailed how their collaboration with Spindl and Base aimed to revolutionize Web3 usage assessment. Elkaleh stated the trial would move beyond standard metrics to reveal true on-chain user behaviors, offering fresh insights into discovery, engagement, and project growth across global markets. This collaboration began on September 25, 2025, when Bitget Wallet partnered with Spindl to pilot wallet-native attribution, seeking to enhance Web3 project discovery.