iSpot.tv, a privately owned US company founded in 2012, provides ad measurement and verification services. Employing approximately 470 people, the company's platform measures various aspects of television advertising, including creative testing, audience verification, and business outcomes. iSpot.tv's client base includes numerous brands and major local television networks, and its revenue in 2023 was below $50 million.
iSpot.tv partnered with LG Ad Solutions to conduct a cross-platform study using iSpot’s Unified Measurement, which analyzes ad performance across linear, streaming, and social video. This followed a report showing that while CTV captures 46% of all TV viewing, linear TV still receives 68% of impression budgets. Another report detailed the NFL's significant reach, accounting for 23% of Big 4 network impressions last season, with nearly $6.8 billion in ad spending and 11,000 ad minutes. This report further analyzed factors influencing ad effectiveness, including creative strategies, celebrity endorsements, and ad placement. Finally, iSpot.tv will participate in CIMM's annual event from September 16th to 17th in New York City, featuring a fireside chat with Jon Watts and Sean Muller.
iSpot.tv's customers primarily consist of broadcast television and radio, media and TV services and entertainment Providers companies. Examples of iSpot.tv's customers include Vevo, Discovery Networks U.S. and WarnerMedia. iSpot.tv has commercial and technical partners like NBCU Advertising & Partnerships, Google and The Trade Desk.
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