Rakuten Advertising, a privately owned company headquartered in the US and a subsidiary of Rakuten, operates as a tier 2 media tech buyer. Founded in 1996, with approximately 930 employees, the company reported $50.0M in revenue as of 2024. The company specializes in RTB and programmatic solutions, functioning as a performance advertising network focused on global customer acquisition solutions designed to connect brands with audiences.
On May 6, 2026, Rakuten Advertising launched Mirai, an advanced conversational AI agent designed to streamline and optimize affiliate campaign management for advertisers. Described as affiliate marketing's first advanced AI optimization agent, Mirai enables users to build and manage affiliate offers through natural language interactions. Its initial capabilities enhance the creation of affiliate offers and optimize them for peak performance in real time, automating commission structure configuration and reducing previously required manual technical processes for program management.
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Rakuten Advertising offers products in the ad tech and services industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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