Rakuten Advertising is a privately owned, US-headquartered company and a marketing division of Rakuten Inc. It operates as a tier 2 media tech buyer under its parent company, Rakuten. Founded in 1996, with approximately 930 employees, the company reported $50.0M in revenue as of 2024. Functioning as a performance advertising network, it specializes in RTB and programmatic solutions for global customer acquisition, designed to connect brands with audiences.
Rakuten Advertising will host its DealMaker Europe conference in London on March 25, 2026, at the Convene Sancroft, featuring expert-led panels, mixers, and the Golden Link Awards to foster connections and deals. Previously, on February 10, the company announced its 2026 Agency Partner Program, designed to strengthen collaboration, innovation, and performance for brands by uniting leading agencies for enhanced strategy, technology integration, and measurable results. This follows an industry update on January 28 detailing impact.com's enforcement of stricter marketplace compliance and transparency standards, which included penalizing publishers like Honey amid a broader push for policy adherence. Earlier, on January 16, Rakuten Advertising removed PayPal Honey, a major affiliate publisher acquired by PayPal, from its affiliate marketing environment, a move also undertaken by impact.com.
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Rakuten Advertising offers products in the ad tech and services industry. Rakuten Advertising's product portfolio comprises of RTB and programmatic.
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Rakuten Advertising's revenues were less than $100M in 2024. All the revenue comes from ad network.
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