BuzzFeed, publicly owned and headquartered in the US, founded in 2006, operates with approximately 2000 employees. The company primarily focuses on technology, information, and the internet, functioning as a digital media and content company.
BuzzFeed hopes a new suite of AI applications can revitalize the company, which has faced significant challenges in recent years, including the shuttering of its Pulitzer-winning BuzzFeed News in 2023, the sale of its "Hot Ones" franchise in late 2024 to address debt, and 2025 layoffs across HuffPost. On March 18, 2026, CEO Jonah Peretti unveiled Branch Office at the South by Southwest (SXSW) conference, a new venture dedicated to exploring AI through consumer-facing apps designed to rethink how people connect online. This initiative follows an earnings report that raised questions about the company's financial stability and marks a renewed commitment to artificial intelligence. Peretti had first announced a "hard pivot to AI" in a staff memo in January 2023.