Reach is a publicly owned company headquartered in the UK. Founded in 1832, it employs approximately 2,180 people and reported $683.8M in revenue as of 2025. It operates as a tier 2 media tech buyer. The company's main product involves ad measurement and verification, functioning as a newspaper publisher with a portfolio that includes five national newspapers.
On September 17, 2026, Mirror publisher Reach revealed plans to cut 220 editorial jobs, attributing the decision to a significant 46% drop in Google search traffic as Google increasingly uses AI to answer queries. The British media group, which owns the Daily Mirror and Daily Express, confirmed these 220 journalist position cuts to employees earlier that day. Chief Content Officer David Higgerson stated in an internal note that the group faces a "mammoth shift in how audiences want content and journalism." This restructuring also includes the closure of Aberdeen Live and will result in a net loss of approximately 160 editorial jobs, balancing the elimination of around 220 roles with the creation of over 60 new positions, in response to declining online search traffic and advertising revenues.
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