Outbrain Direct Response, publicly owned and headquartered in the US, is a subsidiary of Teads. Founded in 2006, the company has approximately 1120 employees and reported $889.9M in revenue as of 2024. Specializing in search, social, and retail media, the company functions as a global ad tech entity focused on content discovery and personalized recommendation solutions. It leverages AI and ML to predict moments of engagement, driving outcomes for advertisers and publishers across over 7,000 online properties globally, maintaining its primary office in New York and additional offices in Israel, across the United States, Europe, Asia-Pacific, and South America.
Teads Holding Co., formerly Outbrain Inc., released its comprehensive Annual Report for the fiscal year ended December 31, 2025, on March 16, 2026. This followed Outbrain Inc.'s announcement on March 15 of its 10-K filing statement for the same fiscal year, which included management's discussion and analysis of financial condition and results of operations. Earlier, on March 12, Outbrain Direct Response introduced a new referral program designed to leverage trusted recommendations as a growth engine in the competitive advertising landscape. This came after Outbrain Direct Response (ODR), identified as a subsidiary of Teads, participated in Affiliate World Europe on March 11, where it highlighted its performance expertise and the integration of predictive AI technology to enhance ROI across the open internet.
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Outbrain Direct Response offers 3 products in the media and telecoms services and ad tech and services industries. Outbrain Direct Response's product portfolio comprises of RTB and programmatic and search, social, and retail media.
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Outbrain Direct Response's revenues were $889.9M in 2024. Caretta Research has split Outbrain Direct Response's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 75% of Outbrain Direct Response's revenue.
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Outbrain Direct Response's customers primarily consist of ad measurement and verification and telecoms companies. Examples of Outbrain Direct Response's customers include Reach, Three UK and Vodafone. Outbrain Direct Response has commercial and technical partners like DoubleVerify and Adelaide. Outbrain Direct Response has suppliers like Magnite.
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