Outbrain Direct Response, a publicly owned company headquartered in the US and a subsidiary of Teads, was founded in 2006 and employs approximately 1120 individuals. The company reported $785.8M in revenue as of 2025. It operates as an ad tech company, including its subsidiary Outbrain DSP, focusing on search, social, and retail media. The company provides content discovery and personalized recommendation solutions, leveraging AI and ML to predict moments of engagement and drive measurable outcomes for advertisers and publishers across more than 7,000 online properties globally. Outbrain Direct Response maintains offices in Israel and across the United States, Europe, Asia-Pacific, and South America.
Outbrain Direct Response (ODR) by Teads leverages its performance expertise to enhance return on investment across the open internet, utilizing unique reach, contextual insights, and predictive AI technology, as the entity operates as a subsidiary of Teads. Previously, on March 16, 2026, Teads Holding Co. (Nasdaq: TEAD), which was formerly Outbrain Inc., released its comprehensive Annual Report for the fiscal year ended December 31, 2025. This followed Outbrain Inc.'s announcement on March 15, 2026, regarding its 10-K filing statement for the same fiscal year, which included discussions on financial condition and results of operations. Earlier, on March 12, 2026, Outbrain Direct Response launched a referral program designed to convert networks into revenue, aiming to identify new partners and platforms within the competitive advertising environment.
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Outbrain Direct Response offers 3 products in the ad tech and services and media and telecoms services industries. Outbrain Direct Response's product portfolio comprises of search, social, and retail media and RTB and programmatic.
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Outbrain Direct Response's revenues were $785.8M in 2025. Caretta Research has split Outbrain Direct Response's revenue into 3 different product categories, the largest of which is traffic acquisition (TAC), which represents 70% of Outbrain Direct Response's revenue.
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Outbrain Direct Response's customers primarily consist of telecoms and ad measurement and verification companies. Examples of Outbrain Direct Response's customers include Reach, Vodafone and Three UK. Outbrain Direct Response has commercial and technical partners like DoubleVerify and Adelaide. Outbrain Direct Response has suppliers like Magnite.
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