Tyroo, a Privately Owned company headquartered in India, was founded in 2006 and employs approximately 140 individuals. The company operates as an AdTech provider specializing in marketer and agency technology, with a focus on monetization partnerships.
On September 17, 2026, Tyroo Technologies announced a strategic reseller partnership with Criteo, a global commerce intelligence platform, to expand Criteo's advertiser solutions across Southeast Asia. Under the agreement, Tyroo will promote Criteo’s performance media solutions and commerce intelligence platform to advertisers, strengthening Criteo’s local presence and advertiser support in Thailand, Malaysia, and the Philippines. Previously, on August 31, 2026, Tyroo elevated Manish K Pandey to National Sales Manager – CTV & DSP Platform. Pandey, who has served the company for over four years, previously held the role of Regional Sales Manager – Tyroo TV & Teads DSP (Outbrain Direct).
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