Amazon Ads

Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads is a privately owned company headquartered in the US. With Amazon as its parent company, the company was founded in 2010 and employs approximately 10,010 individuals. It reported $68.6B in revenue as of 2025. Functioning as the advertising subsidiary of Amazon, it specializes in search, social, and retail media, and includes Sizmek by Amazon as a subsidiary.

Revenue

Founded

2010

Headcount

10,001

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

3

News Summary:

On July 9, 2026, Amazon Ads launched its Amazon Retail Ad Service in the UK through a partnership with Asda, allowing brands to deliver product promotions across Asda's grocery and George platforms using consumer shopping behavior and purchase intent data. Previously, on July 7, Amazon DSP reported a 25% higher return on ad spend (ROAS) for quick service restaurant (QSR) brands, aiming to bridge the gap between digital advertising and real-world QSR transactions. This followed the July 6 announcement that self-service advertisers using Amazon DSP could access programmatic podcast ads across premium publishers and SSPs, including Spotify Ad Exchange, SiriusXM Media/AdsWizz, and iHeart Media/Triton, offering flexible transaction methods for podcasts and streaming audio.

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Amazon Ads offers 6 products in the ad tech and services, media tech and media and telecoms services industries. Amazon Ads's product portfolio comprises of RTB and programmatic, data, targeting and identity, tV and streaming ad tech and search, social, and retail media.

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Amazon Ads's revenues were over $1B in 2025. Caretta Research has split Amazon Ads's revenue into 7 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

03:40

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Marketing and Promotional Activities, New Offerings, Partnerships

Amazon Ads and Octave bring News UK’s audio media brands to Amazon DSP

Advertisers can now reach UK listeners across talkSPORT, Virgin Radio UK, and Times Radio with Amazon DSP London, 24 July 2026. Amazon Ads and Octave today announced a programmatic integration making News UK's digital audio brands including talkSPORT, Virgin Radio UK, Talk, Times Radio, and podcast titles available to advertisers through Amazon DSP.

Jul

22nd

2026

06:30

Brand+ Performance+ best practices for off-Amazon conversion

Many advertisers use Amazon Ads to reach audiences—but sell their products or services outside of Amazon. If you don't sell directly on Amazon, your Brand+ and Performance+ campaigns need a different kind of fuel. Performance+ relies on conversion signals from your site, app, or offline channels to optimize effectively.

Advertising Amazon

Jul

22nd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag

Performance+ CPA best practices

Why campaign setup matters Performance+ is Amazon Ads AI-powered campaign solution that automatically optimizes towards lower-funnel goals like consideration and conversion. How you configure your campaign determines how many tactics Performance+ can deploy to find your highest-value audiences at the lowest cost per acquisition.

Advertising Amazon

Jul

22nd

2026

06:30

B2B Tag, Partnerships

Open internet drives Gardena’s full-funnel success

Gardena, a leading garden tools brand in Germany, had built a strong advertising foundation on Amazon, with high-performing sponsored ads capturing lower-funnel demand and Amazon DSP already activated in-house to extend reach beyond high-intent search. While these components performed well individually, they had not yet been orchestrated into one connected, measurable full-funnel system.

Advertising Amazon

Jul

22nd

2026

06:30

B2B Tag, Marketing and Promotional Activities, Partnerships

Mindgruve helps Fackelmann reach younger audiences on Amazon

Fackelmann, a German heritage kitchen brand founded in 1919, had built strong recognition among loyal customers over more than a century. However, insights from Amazon Marketing Cloud (AMC) revealed a significant audience gap: 65% of organic reach on Amazon was concentrated among shoppers aged 45 and older.

Advertising Amazon

Jul

20th

2026

13:18

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Amazon DSP gains Triton audio supply across 80-plus country marketplace

Triton Digital added Amazon DSP as a demand-side partner on its programmatic marketplace on July 15, 2026, giving advertisers who buy through Amazon's platform a route into Triton-powered digital audio, podcast and streaming inventory while carrying Amazon's authenticated first-party shopping, browsing and streaming signals into how those campaigns are planned, targeted and measured.

Jul

20th

2026

07:35

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Marketing and Promotional Activities, New Offerings, Partnerships

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Announcement Gives Advertisers a New Way to Activate, Measure and Optimize Red Seat Ventures’ Premium Creator-Led Audio and Video Through Amazon DSP NEW YORK, NY – July 20, 2026 – Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the introduction of RSV’s portfolio of premium creators to Amazon DSP.

Jul

20th

2026

06:30

New Offerings, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, New Offerings, Partnerships

Fox : Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Announcement Gives Advertisers a New Way to Activate, Measure and Optimize Red Seat Ventures' Premium Creator-Led Audio and Video Through Amazon DSP NEW YORK, NY - July 20, 2026 - Red Seat Ventures (RSV), a Fox Corporation (Nasdaq: FOXA, FOX) creator-led media company, today announced the introduction of RSV's portfolio of premium creators to Amazon DSP.

Jul

17th

2026

14:41

ESG, B2B Tag, Marketing and Promotional Activities

essential COSTA RICA Brings Costa Rican Agricultural Products to Millions of European Consumers

Ads channels alongside digital media channels, and more than 240 in-store tasting events at major European retailers. The campaign invites consumers to discover the freshness, quality, and origin of Costa Rican bananas, pineapples, coffee, and cassava.

Il Centro Tirreno

Jul

15th

2026

06:30

B2B Tag, Supply Chain and Procurement

Retail Media Networks Are Extracting Budget Without Accountability, And Procurement Is Letting It Happen – Green Cabbage

Retail Media Networks Are Extracting Budget Without Accountability, And Procurement Is Letting It Happen Retail Media Networks have had an extraordinary run. What began as sponsored listings on retailer websites has evolved into a multi-billion-dollar ad ecosystem with its own inventory formats, audience data products, closed-loop measurement capabilities, and increasingly, off-site programmatic reach.

Jul

14th

2026

06:30

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Partnerships

Streaming Ads are Growing Up, Getting Smarter and Learning to Shop: Amazon’s Jenny Burke – Beet.TV

CANNES, France – At Cannes Lions, where every conversation eventually circles back to AI, measurement or someone insisting they have solved television, Amazon Ads arrived with a simpler proposition: Why settle for one advertising platform when you can have an entire shopping mall attached to your streaming service? That was the message from Jenny Burke, director of worldwide video strategy and go-to-market at Amazon Ads, during an interview with Beet.TV editorial director Lisa Granatstein.

Jul

12th

2026

14:04

Emerging Tech, Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads

iHeartMedia and Amazon Ads announced an expanded advertising relationship on June 29, 2026, extending a local reselling arrangement that previously covered only Prime Video into four additional Amazon-owned properties: Twitch, Amazon Music, Fire TV and Alexa.

Amazon Ads has commercial and technical partners like Macy's, Magnite and PubMatic. Amazon Ads has suppliers like Moments Lab.

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Example Suppliers

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Example Partners

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