Amazon Ads

Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads is a privately owned company headquartered in the US. With Amazon as its parent company, the company was founded in 2010 and employs approximately 10,010 individuals. It reported $68.6B in revenue as of 2025. Functioning as the advertising subsidiary of Amazon, it specializes in search, social, and retail media, and includes Sizmek by Amazon as a subsidiary.

2025 Revenue

Founded

2010

Headcount

10,001

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

3

News Summary:

On September 18, 2026, Amazon Ads detailed its Dynamic Traffic Engine (DTE), a framework enabling demand-side platforms (DSPs) to communicate unwanted bid requests to supply-side platforms (SSPs) before they are sent. Previously, on September 17, Amazon Ads expanded its advertising products in Australia by introducing new Prime Video formats and broadening programmatic partnerships, noting that Prime Video's average monthly ad-supported reach in Australia has increased 10% year-on-year to over 5.5 million viewers. Earlier, on September 15, Rayan Karaky, Managing Director of Amazon Ads EMEA & Southeast Asia, spoke at the Arab Media Summit 2026 in Dubai, highlighting Dubai as an example of brand innovation and authenticity in the AI era. On the same day, Amazon Ads announced summits in Delhi and Mumbai to assist Amazon Global India sellers in preparing for the US Black Friday and Cyber Monday Sale 2026, aiming to help them capitalize on the year-end shopping rush.

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Amazon Ads offers 6 products in the media tech, media and telecoms services and ad tech and services industries. Amazon Ads's product portfolio comprises of search, social, and retail media, data, targeting and identity, tV and streaming ad tech and RTB and programmatic.

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Amazon Ads's revenues were over $1B in 2025. Caretta Research has split Amazon Ads's revenue into 7 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, New Offerings

New sponsored ads tools help small businesses grow

At Accelerate last year, Amazon Ads unveiled Creative Agent – a tool that lets advertisers generate professional-quality video ad creative in a matter of clicks. For small businesses, it provided the opportunity to employ advertising that had previously been out of reach due to the expertise and budget required.

Advertising Amazon

Sep

18th

2026

00:23

New Offerings, Emerging Tech, B2B Tag, New Offerings

Explaining Dynamic Traffic Engine

The Dynamic Traffic Engine (DTE) is a framework that lets a demand-side platform (DSP), the software advertisers use to buy impressions, tell a supply-side platform (SSP), the software publishers use to sell them, which bid requests it does not want before those requests are sent.

Sep

17th

2026

07:23

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Marketing and Promotional Activities, Partnerships, New Offerings

Amazon Ads expands Prime Video formats in Australia

Amazon Ads has expanded its advertising products in Australia, adding new Prime Video formats and broadening its programmatic partnerships. Prime Video's average monthly ad-supported reach in Australia has grown to more than 5.5 million viewers, up 10% year on year, according to Amazon Ads.

ChannelLife Australia

Sep

16th

2026

06:27

Partnerships and Alliances, Funding Activities, Emerging Tech, Artificial Intelligence, B2B Tag, Funding, Partnerships, New Offerings

New Ecommerce Tools: September 16, 2026

This week’s rundown of new products and services for merchants includes updates on international shipping, cross-border payments, AI-powered logistics, conversational ad campaigns, social commerce, dropshipping, and reputation management. Got an ecommerce product release? Email updates@practicalecommerce.com. New Tools for Merchants FedEx introduces Global Trade Navigator.

Practical Ecommerce

Sep

15th

2026

20:29

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences

Dubai exemplifies how brands can stay authentic, innovative in AI era, Managing Director of Amazon Ads tells Arab Media Summit

Dubai: Dubai is a strong example of how a brand can remain innovative, authentic, and connected to people, Rayan Karaky, Managing Director of Amazon Ads, EMEA & Southeast Asia, said at the Arab Media Summit 2026 in Dubai on Tuesday.

Sep

15th

2026

15:25

Events, B2B Tag, Events and Conferences

Amazon Ads announces Delhi and Mumbai summits to help Indian global sellers gear up for US Black Friday Cyber Monday Sale 2026

For Amazon Global India sellers hoping to catch the year-end shopping rush in the United States, the busiest weeks of the calendar are getting closer. Black Friday and Cyber Monday can bring a sharp rise in online shopping, but they also leave sellers with little room for last-minute preparation.

Indian Startup News

Sep

15th

2026

07:58

Events, Emerging Tech, B2B Tag, Events and Conferences

Fitz Maro, Amazon Ads, at Golden Drum 2026: Tech for Tech’s Sake Is Never the Answer

As technology becomes more powerful, accessible and deeply embedded in advertising, the real creative challenge is no longer simply what we can build, but why we should build it in the first place. Few understand that intersection better than Fitz Maro, Head of the Americas, Design Technology at Brand Innovation Lab, Amazon Ads, whose career has been defined by bringing creative ideas and emerging technology together.

Media Marketing

Sep

14th

2026

11:02

86% festive consumers to explore new brands due to wider discovery and early research: Amazon Ads

As the festivities start to approach in India, festive shopping is emerging as a major opportunity for brands, with consumers planning to spend more, explore new categories and consider unfamiliar brands, according to a consumer study by Amazon Ads conducted with YouGov.

Sep

12th

2026

03:38

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships

Amazon Ads partners with OpenAI to bring programmatic DSP campaigns into ChatGPT

Amazon Ads has partnered with OpenAI to allow advertisers to extend programmatic campaigns directly into ChatGPT, unlocking conversational AI interfaces as a new commercial channel for brand discovery and decision-making. Currently in a pilot phase with select US advertisers, ChatGPT's ad inventory is being integrated into Amazon DSP—Amazon’s demand-side platform—allowing brands like early tester Delta Vacations to manage conversational ad buys alongside their broader cross-channel media strategies.

Sep

11th

2026

02:54

Partnerships and Alliances, Emerging Tech, Artificial Intelligence, B2B Tag, Partnerships

Amazon Ads integrates with ChatGPT into its media-buying mix

Amazon Ads has partnered with OpenAI to allow advertisers to extend campaigns into ChatGPT, opening the conversational AI platform as another environment through which brands can reach consumers. The integration is currently being tested by select advertisers in the US.

Sep

9th

2026

00:56

Capital Investment, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Investments

Why The Trade Desk and Global DSPs Are Suddenly Investing in Agency Education Programs in India

Walk into any programmatic conference in Mumbai or Bengaluru this year and you will notice something that would have seemed faintly absurd five years ago: representatives from The Trade Desk, Google’s DV360, Amazon DSP and a growing list of global demand-side platforms running full-day training workshops, certification tracks and hands-on trading academies, entirely free of charge, for agency planners who are often two or three years into their careers.

Agency Reporter

Aug

31st

2026

19:41

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

AlikeAudience Expands Audience Data Availability on Amazon DSP Audience Hub

HONG KONG SAR - Media OutReach Newswire - 1 September 2026 - AlikeAudience, a global omnichannel data company providing privacy-compliant audience intelligence to brands and agencies, today announced the availability of its audience segments within the Amazon DSP Audience Hub.

Amazon Ads has commercial and technical partners like Macy's, PubMatic and Magnite. Amazon Ads has suppliers like Moments Lab.

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