Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned subsidiary of Amazon, is a retail and commerce media company founded in 2010. Headquartered in the US, it employs over 10,000 people. In 2024, the company reported revenues exceeding $1 billion. Sizmek by Amazon is a known subsidiary.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

On September 17, 2025, Amazon Ads unveiled agentic AI tools for its Creative Studio at the Accelerate Conference in Seattle. These tools allow companies to explore ideas, collaborate in real time, and create ads. Amazon Ads also announced that, starting on an unspecified date, advertisers running sponsored product, display, brand, or TV campaigns will receive free access to cleanroom services within its marketing cloud. This service is available for any of its sponsored ad campaigns. A separate report notes that advertising constitutes a $60 billion annual business for Amazon, representing over 9% of its total revenue. Finally, a challenge for some advertisers is defining their target audience effectively, leading to ads reaching the wrong people or no one at all.

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Amazon Ads offers 5 products in the ad tech and services, media and telecoms services and media tech industries. Amazon Ads's product portfolio comprises of search, social, and retail media, tV and streaming ad tech, RTB and programmatic and data, targeting and identity.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Jan

23rd

2026

18:30

Artificial Intelligence, B2B Tag

Amazon Ads: six trends for advertising 2026, between insight and artificial intelligence

According to Amazon Ads, 2026 will reward brands capable of combining first-party data, new forms of measurement in streaming TV and AI (also generative) with more natural and less invasive storytelling

Il Sole 24 Ore

Jan

22nd

2026

18:30

B2B Tag

It’s Time for a Showmanship Revival

Networking has always been the headline value of live experience, and that hasn’t changed. In fact, in a fragmented, hybrid, always-on world, the desire to gather in person has only intensified. People crave proximity, conversation, and shared moments they can’t get behind a screen.

Opusagency

Jan

21st

2026

20:27

Emerging Tech, B2B Tag

Amazon unleashes Prebid adapter publishers actually wanted

Amazon Publisher Services made its Prebid adapter available in open beta to publishers globally yesterday, responding to consistent demands for flexibility in advertising technology integration. The adapter connects publishers' existing Prebid.js implementations directly with APS infrastructure, enabling access to Amazon Ads demand alongside more than 60 third-party buyers through Transparent Ad Marketplace and Unified Ad Marketplace without requiring changes to established auction frameworks.

PPC Land

Jan

21st

2026

18:30

B2B Tag

What happens when commerce becomes the mindset, not the destination?

Yet while consumer behavior has evolved, many marketing models haven’t kept pace. Two in three global advertisers still view the journey from awareness to purchase as linear, even as real-world behavior becomes increasingly fluid. Advertisement One of the clearest signals from the research is the growing role of entertainment.

The Drum

Jan

21st

2026

18:30

Artificial Intelligence

Top industry voices to take the stage at Dentsu–e4m Digital Advertising Report 2026 launch

Adding to the excitement is a stellar line-up of speakers, featuring senior industry leaders from top brands, agencies, and digital platforms from the advertising, marketing and the media world. These business heads will share key insights on the evolving consumer behaviour, latest trends in the industry, scope and challenges of AI-led innovations and the growing influence of content, commerce, and culture in the media industry.

Exchange4media

Jan

20th

2026

18:30

Management Changes, Corporate Restructuring, B2B Tag

After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?

Exchange4media

Jan

20th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Advertising, Marketing, Media, PR & Corporate Communication News Today 21 January 2026

Moving Walls Group acquires OOH software provider Adarth 1 hour ago My CES 2026 Diary as a Creative Technologist from India 1 hour ago The 2026 Playbook: From Publicity to Power 2 hours ago Priyamvada

Exchange4media

Jan

20th

2026

06:47

Capital Investment, Big Data/Analytics, B2B Tag

How has the Measurement of Advertising Effectiveness Redefined Using New Econometric Approaches?

In 2025, the global advertising industry is undergoing a quiet but profound transformation: from New York to Bangalore, marketing analytics is moving away from intuition and creativity to the rigorous science of econometrics and causal inference, the analysis of causal relationships.

India Com

Jan

16th

2026

06:51

Artificial Intelligence, B2B Tag

Amazon Ads: The Trends Set to Reshape Advertising in 2026

The advertising landscape is entering a transformative era where artificial intelligence, authentic creator collaborations, and customer-centric creativity converge to redefine what's possible. From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands that embrace innovation while staying rooted in genuine customer insights.

Storyboard18

Jan

16th

2026

05:05

Partnerships and Alliances, Emerging Tech, B2B Tag

CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications. Going forward, I’ll be sharing AdExchanger’s CTV newsletter with Associate Editor Victoria McNally, since the beat is just too big to be a one-woman job.

AdExchanger

Jan

15th

2026

09:46

Artificial Intelligence

Amazon Ads outlines AI, creator-led storytelling, and STV as key trends for 2026 advertising

As the advertising industry enters 2026, Amazon Ads has highlighted a series of trends expected to redefine how brands engage with audiences and drive measurable business outcomes. The company points to a convergence of artificial intelligence, creator-led storytelling, customer-centric insights, and performance-driven streaming TV as key drivers of the next wave of innovation.

MediaBrief

Jan

15th

2026

08:23

Big Data/Analytics, Artificial Intelligence, B2B Tag

Amazon Ads outlines AI, streaming TV and creator partnerships as key ad trends for 2026

Amazon Ads has outlined a set of trends it believes will influence how advertising evolves in 2026, pointing to wider use of artificial intelligence, deeper use of customer insights and changes in streaming television advertising. The advertising strategies are expected to rely more heavily on customer data and audience insights to guide creative decisions across the full marketing funnel, from awareness to conversion.

Social Samosa

Amazon Ads's customers primarily consist of media and TV services and tV and streaming ad tech companies. Examples of Amazon Ads's customers include FOX Advertising and Netflix. Amazon Ads has commercial and technical partners like PubMatic, Magnite and Macy's. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

Data

Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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