Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned company headquartered in the US, is the advertising subsidiary of Amazon. Founded in 2010 and employing approximately 10,010 individuals, the company reported $56.2B in revenue as of 2024 and includes Sizmek by Amazon as a subsidiary. The company specializes in search, social, and retail media.

2024 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

On March 18, 2026, Amazon Ads introduced an open beta of a Model Context Protocol (MCP) server, designed to allow AI agents to easily interact with its platform. On the same day, Amazon Ads and Spotify integrated in Australia, granting advertisers using Amazon DSP programmatic access to Spotify's streaming audio and video advertising inventory. This tie-up connects Amazon's demand-side platform with Spotify's ad supply in the local market, aiming to deepen their foothold in Australia’s programmatic advertising market by linking retail data with streaming audiences. Previously, on March 17, Amazon Ads announced Uber Eats as the first brand to sponsor Prime Video’s comedy slate in the UK, with the sponsorship beginning March 19 to coincide with the season 2 premiere of *Last One Laughing UK* and continuing until the end of 2026.

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Amazon Ads offers 5 products in the media and telecoms services, ad tech and services and media tech industries. Amazon Ads's product portfolio comprises of tV and streaming ad tech, search, social, and retail media, RTB and programmatic and data, targeting and identity.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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Mar

26th

2026

19:58

Management Changes, Emerging Tech, B2B Tag

Govt notifies TRP 2026, tightens TV ratings | Biocon names Shreehas Tambe CEO as Siddharth Mittal exits

Storyboard18 presents FAST FIVE We bring you top five news updates from the world of advertising, marketing, and business of brands. Govt tightens TV ratings rules; notifies TV Rating Policy (TRP) 2026 The government on Friday unveiled a sweeping overhaul of how television audiences are measured, tightening oversight of ratings agencies while opening the market to new entrants, in a move aimed at restoring credibility to a system long questioned by broadcasters and advertisers.

Storyboard18

Mar

26th

2026

18:30

New Offerings, Artificial Intelligence

Amazon Ads at 10: Can AI finally untangle advertising for brands?

For years, digital advertising has promised precision, scale, and measurability. What it hasn’t always delivered is simplicity, especially for smaller businesses juggling limited budgets, fragmented tools, and growing pressure to perform. As Amazon Ads completes a decade in India, the company is pitching a new direction: using AI, not just to optimise campaigns but also to reduce the effort it takes to create and run them in the first place.

Afaqs!

Mar

25th

2026

20:30

New Offerings, Artificial Intelligence, B2B Tag

Amazon Ads Marks a Decade in India

Amazon Ads hosted Connected Worlds, its first-ever flagship event in India. The event drew advertisers, agencies, and partners as Amazon Ads introduced new AI tools like Creative Agent and Ads Agent, unified campaign management, Amazon Ads Creator Program, and democratised creativity for Indian brands.

Deccan Chronicle

Mar

25th

2026

18:30

B2B Tag

Solving ad fragmentation with unified buying

Today's audiences are constantly moving. They jump between screens, moments, and moods—sometimes all at once. Someone watching Thursday Night Football on Prime Video might simultaneously be active in the game thread on Twitch. During the big game this year, players were going live on Twitch to debate gameday looks while millions were tuned into the broadcast.

Advertising Amazon

Mar

25th

2026

11:30

Partnerships and Alliances, New Offerings, Big Data/Analytics, Artificial Intelligence

Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

di Business Wire - Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others. Comcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership.

01net Italy

Mar

25th

2026

11:07

Partnerships and Alliances, New Offerings, Big Data/Analytics, Artificial Intelligence

Comcast Advertising Launches ‘Outcomes+’ Targeting Tool, Partners With Amazon Ads

Comcast Advertising on Wednesday launched Outcomes+, a new targeting and attribution solution for traditional and streaming TV, and a partnership with Amazon Ads that provides local advertisers access to Prime Video for the first time. The new suite uses AI-powered tools and Comcast’s first-party data from more than 30 million households to help advertisers target audiences and measure campaign impact across the marketing funnel.

TVNewsCheck

Mar

25th

2026

10:53

New Offerings, Artificial Intelligence, B2B Tag

Amazon Ads introduces Creative Agent, Ads Agent to simplify ad creation and campaign optimisation

Amazon Ads has introduced two AI-driven tools—Creative Agent and Ads Agent—in India, as it expands automation across ad creation and campaign management workflows. The tools are designed to reduce manual effort in areas such as creative development, audience targeting and campaign optimisation, reflecting a broader shift towards AI-led advertising systems.

Storyboard18

Mar

25th

2026

08:30

New Offerings, Artificial Intelligence

Amazon Ads launches two AI tools for creating ads, tracking campaigns in India

has launched two AI-powered tools in India. The and have been introduced in the e-commerce giant's advertising division to help businesses create and manage more efficiently. These new are designed to support advertisers with tasks such as ad creation, campaign planning, and performance tracking using automation and data insights.

ET CIO

Mar

25th

2026

04:30

Partnerships and Alliances, New Offerings, Big Data/Analytics, Artificial Intelligence

Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV

Includes new AI-powered products leveraged by Comcast’s deterministic data and full-funnel attribution products supported by new and expanded partnerships with Mastercard, Clarivoy, DISQO, Fandango, S&P Global Mobility, and others. Comcast Advertising delivers Prime Video access for local and SMB advertisers through a new Amazon Ads partnership.

StreetInsider

Mar

25th

2026

00:29

New Offerings, Artificial Intelligence, B2B Tag

Amazon Ads hosts Connected Worlds, unveils new AI tools

Media Infoline

Mar

24th

2026

18:30

Big Data/Analytics, Artificial Intelligence

How Amazon Ads partners use AI & streaming to win in advertising

As we get settled into 2026, it's become clear that the organizations getting ahead in the ever-evolving advertising landscape are moving fast and adapting in real time. As artificial intelligence (AI) moves from experimental to essential, with the connective tissue between commerce and content becoming stronger by the day, and streaming TV measurement evolving to fit the needs of the modern marketer, we looked at what five Amazon Ads partners and industry leaders are seeing on the ground today.

Advertising Amazon

Mar

24th

2026

18:30

New Offerings, Emerging Tech

A decade later, where does Amazon Ads stand today? Gulshan Verma answers

In India, the impulse to buy something can begin anywhere. A product spotted during a show, a recommendation while browsing, or a quick search can now turn into a purchase within minutes. The consumer journey has collapsed in ways advertisers are still trying to catch up with.

Social Samosa

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include Prime Video & Amazon Studios, Netflix and FOX Advertising. Amazon Ads has commercial and technical partners like Macy's, PubMatic and Magnite. Amazon Ads has suppliers like Moments Lab.

Analysis

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Analysis

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Amazon Ads

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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