Amazon Ads

https://advertising.amazon.com/
https://www.linkedin.com/showcase/amazonadvertising/

Amazon Ads, a privately owned company headquartered in the US, is a subsidiary of Amazon. Founded in 2010 with approximately 10,010 employees, the company reported $56.2B in revenue as of 2024. It specializes in search, social, and retail media advertising, and its operations also include Sizmek by Amazon.

2025 Revenue

Founded

2010

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

Amazon Ads launched Sponsored Brands collections on April 29, 2026, introducing a new ad format that enables advertisers to promote multiple related products within a single ad unit. This feature offers both automatic (AI-powered) and manual product selection, allowing Amazon's AI to dynamically curate relevant product groupings based on campaign targets and shopping signals. Previously, on April 25, 2026, Amazon Ads partnered with media giant Global in a programmatic tie-up to integrate audiences from UK radio brands such as Heart, Capital, and Smooth into Amazon DSP, aiming to open these popular stations to advertisers.

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Amazon Ads offers 5 products in the ad tech and services, media tech and media and telecoms services industries. Amazon Ads's product portfolio comprises of tV and streaming ad tech, search, social, and retail media, RTB and programmatic and data, targeting and identity.

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Amazon Ads's revenues were over $1B in 2024. Caretta Research has split Amazon Ads's revenue into 6 different product categories, the largest of which is retail Media Network (RMN). For full access to Amazon Ads's revenue breakdown subscribe to Caretta Portal.

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May

26th

2026

17:00

Management Changes, B2B Tag

Deep Media taps former Amazon Ads exec Kacie Serls

Independent Amazon Ads specialist agency Deep Media has appointed former Amazon Ads executive Kacie Serls to lead Deep Retail, its new division focused on smarter retail media strategy across Amazon marketplaces. The appointment comes as retail media continues to attract growing investment across ANZ and globally, with brands seeking clearer links between ad spend, shopper behaviour and sales outcomes.

Mediaweek

May

25th

2026

04:25

Management Changes, B2B Tag

Deep Media Taps Former Amazon Ads Executive Kacie Serls To Lead Deep Retail

Independent Amazon Ads specialist agency Deep Media has appointed former Amazon Ads executive Kacie Serls to lead Deep Retail, its new division helping brands build smarter, more accountable retail media strategies across Amazon marketplaces. The appointment comes as retail media attracts record investment across ANZ and globally – forecast to account for 25 per cent of all digital ad spend by 2028 – with brands increasingly demanding clearer connections between advertising spend, shopper behaviour and sales outcomes.

B&T

May

22nd

2026

01:00

Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag

How agentic AI can help improve ad creative performance

Advertisers utilizing Amazon Ads today have access to richer signals than ever: authenticated reach, real shopping behaviors, and streaming engagement tied to real households. Acting on those insights creatively, at the speed and scale modern campaigns require, has been the harder problem.

Advertising Amazon

May

22nd

2026

01:00

B2B Tag

Quartile helps Sensalou grow new-to-brand customers by 64%

Sensalou, a mid-size healthcare and pharmacy brand, had built a loyal customer base in the United States with strong Subscribe & Save adoption and consistent repeat purchases. Their growth had been fueled by lower-funnel Sponsored Products campaigns focused on existing shoppers.

Advertising Amazon

May

22nd

2026

01:00

Big Data/Analytics

Amazon Pushes Retail Media Measurement Forward with DSP Update

Amazon Ads has introduced a significant enhancement to its advertising ecosystem with the launch of self-service third-party measurement studies within Amazon DSP. The update allows advertisers to directly configure and manage measurement studies from more than 50 third-party providers, streamlining access to advanced analytics and campaign validation tools.

Luzern

May

21st

2026

19:30

B2B Tag

What is brand loyalty and why is it important?

If you asked someone their favorite grocery store, or mobile carrier, or airline, chances are they’d have an answer. Whether it’s a service, design, or product, customers develop loyalty to brands they connect and engage with in a positive way.

Advertising Amazon

May

20th

2026

22:49

Emerging Tech, Artificial Intelligence

Amazon DSP auto deal selection picks streaming TV inventory by itself

Amazon Ads on April 15, 2026, launched automatic deal selection inside Amazon DSP, a machine-learning feature that removes the need for advertisers to manually browse and activate programmatic deals for Streaming TV campaigns. Amazon DSP has introduced automatic deal selection, a feature that uses machine learning to build and continuously update a curated group of programmatic deals based on campaign objectives and targeting criteria.

PPC Land

May

18th

2026

01:00

B2B Tag

Benchmarks reporting now generally available worldwide

Benchmarks reporting is now generally available across all supported marketplaces (US, CA, MX, BR, AU, JP, IN, DE, FR, IT, ES, UK, NL, TR, SE, SA, UAE, EG). Previously in beta and limited to the US, benchmarks provide standardized performance comparisons against category peer brands, allowing advertisers to contextualize performance, evaluate optimization opportunities, and confidently invest with Amazon Ads.

Advertising Amazon

May

18th

2026

01:00

Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag

Generative AI in Advertising: Creative, Targeting & ROI

Generative AI has moved past the "press a button, get a video" stage. Tools like AdFlow Co-Pilot now let marketers type precise natural-language instructions, then fine-tune every element (script , voiceover, avatar , product shot, hook, CTA) through individual nodes on a visual canvas.

Creatify Lab

May

15th

2026

01:00

Emerging Tech

Self-Service Third Party Measurement Studies

What launched? Amazon Ads launched a self-service workflow for third-party measurement studies in 18 countries. Advertisers and agencies can now discover which of 50+ 3P vendor products are supported for their campaigns, setup and fund 3P measurement studies, and obtain study results within Amazon DSP.

Advertising Amazon

May

14th

2026

07:31

Emerging Tech

Amazon Ads consent deadline is June 30 - your data won't work after that

Amazon Ads this month published a consolidated set of consent signal requirements covering three core data transmission tools: the Amazon Ad Tag (AAT), the Conversions API (CAPI), and the newly launched Events API open beta. The documentation, which spans several updated pages in the Amazon Ads Support Center and Advanced Tools Center, formalizes obligations for advertisers transmitting personal information from users located in the United Kingdom and the European Economic Area.

PPC Land

May

14th

2026

01:00

Emerging Tech

Get Interactive Streaming TV ads with precision measurement

For years, streaming TV has been one of advertising's most promising channels. The audience is massive. The content is premium. But the moment a viewer sees an ad and wants to act on it, the experience gets complicated: they pick up their phone, search for the product, and the connection between what they watched and what they did next gets lost somewhere in the gap.

Advertising Amazon

Amazon Ads's customers primarily consist of tV and streaming ad tech and media and TV services companies. Examples of Amazon Ads's customers include FOX Advertising, Prime Video & Amazon Studios and Netflix. Amazon Ads has commercial and technical partners like Macy's, PubMatic and Magnite. Amazon Ads has suppliers like Moments Lab.

Analysis

Data

Analysis

Data

Amazon Ads

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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