Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned entity headquartered in US with The Walt Disney Company as its parent, was founded in 2017 and employs approximately 10,010 individuals. The company is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses, which includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On April 28, 2026, American Family Insurance announced the launch of "Designed To Last," a first-of-its-kind branded reality competition series beginning streaming on Hulu on May 5. The series aims to reimagine home and family protection in an era of increasing climate risk. Previously, on April 27, Magnite expanded its artificial intelligence capabilities across its supply-side platform and SpringServe video technology, introducing a new buyer agent and a suite of AI-assisted mediation features. These tools target workflow automation in premium CTV and programmatic advertising, with the agentic buyer agent currently in testing with programmatic firms Kepler and MiQ using Disney Advertising inventory. Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how these AI tools aim to deliver greater efficiency and enhance human decision-making for media owners and buyers across the ecosystem.

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Disney Advertising Sales offers 4 products in the media tech, ad tech and services and media and telecoms services industries. Disney Advertising Sales's product portfolio comprises of ad measurement and verification, advertising, marketing, media agencies, tV and streaming ad tech, search, social, and retail media, data, targeting and identity and marketer and agency technology.

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May

15th

2026

01:00

Partnerships and Alliances, ESG, New Offerings

‘Designed To Last’: American Family Launches Reality Competition Series on Hulu

American Family Insurance has launched a branded reality competition series, “Designed To Last,” a first-of-its-kind show that reimagines how to think about protecting homes and families against increasing climate risk. The four-episode series sponsored by American Family Insurance premiered May 5 and streams on Hulu.

Insurance Journal

May

12th

2026

01:51

B2B Tag

Outcomes Over Inventory: Disney Advertising's 2026 Upfront View

The Upfront is changing — and few people have a better view of that shift than Adam Monaco, EVP of Sales at Disney Advertising. With a portfolio spanning premium entertainment, live sports, and one of the most powerful streaming platforms in the world, Monaco is at the center of how the industry is moving from inventory-based buying to outcomes-driven partnerships.

Cynopsis

May

12th

2026

01:00

Partnerships and Alliances, ESG, New Offerings

‘Designed To Last’: American Family Launches Reality Competition Series on Hulu

Carrier Management

May

5th

2026

06:26

ESG, Partnerships and Alliances

American Family to launch “Designed to Last” on Hulu

American Family Insurance is launching Designed To Last, a four-episode branded reality competition series streaming on Hulu starting May 5. The series brings together architects, engineers, and inventors to design homes that can withstand environmental risks including wind, water, snow and ice, and fire.

Coverager

May

5th

2026

01:30

Emerging Tech

Why American Family Insurance made a reality competition series for Hulu

American Family Insurance and Disney Advertising have teamed for “ Designed To Last ,” a branded reality competition that the companies bill as a first-of-its-kind offering. The four-episode series — which premieres today, May 5, and will stream on Hulu – is a way for the Fortune 500 insurance company to engage with consumers via a form of content with which they’re familiar.

Marketing Dive

Apr

28th

2026

18:30

New Offerings, Emerging Tech, ESG

American Family Insurance to Launch "Designed To Last" on Hulu

A First-of-its-kind Competition Reality Series Begins Streaming May 5 NEW YORK , April 29, 2026 /PRNewswire-PRWeb/ -- American Family Insurance announced the launch of "Designed To Last," a first-of-its-kind branded reality competition series that reimagines how to think about protecting homes and families in an era of increasing climate risk.

Le Lézard

Apr

27th

2026

22:54

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ

Magnite today announced a significant expansion of artificial intelligence capabilities across both its supply-side platform and SpringServe video technology, introducing a new buyer agent and a suite of AI-assisted mediation features targeting workflow automation in premium CTV and programmatic advertising.

PPC Land

Apr

27th

2026

09:15

New Offerings, Artificial Intelligence, B2B Tag

Magnite Tests Agentic Buyer Agent with Disney Advertising Inventory as Ad Tech Embraces Autonomous Workflows

Magnite (NASDAQ: MGNI) on April 27 announced two parallel AI expansions: an agentic buyer agent now in testing with programmatic firms Kepler and MiQ using Disney Advertising inventory, and enhanced AI-powered mediation tools in its SpringServe platform for publishers, according to a company press release.

Newclawtimes

Apr

27th

2026

06:59

New Offerings, Artificial Intelligence, B2B Tag

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem Magnite, the largest independent sell-side advertising company, announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers.

MarTech Series

Apr

27th

2026

06:30

New Offerings, Artificial Intelligence, B2B Tag

Magnite Unveils New AI-Powered Intelligent Assistance and Agentic Execution Capabilities, Empowering Media Owners and Buyers

Activations with Disney Advertising, Spectrum Reach, Kepler, and MiQ demonstrate how AI tools are delivering greater efficiency across the ecosystem NEW YORK – April 27, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a major expansion of AI capabilities to enhance human decision-making for both media owners and buyers.

Magnite

Mar

13th

2026

02:45

Events, B2B Tag

Disney sells out ad slots for 98th Oscars, highlighting live TV appeal

Disney has sold out its advertising inventory for the upcoming 98th Oscars, underscoring the enduring appeal of live television events for marketers seeking large, engaged audiences . The company said demand for ad slots began building soon after last year’s ceremony and ultimately pushed the broadcast to a full sellout, the latest in a run of high-profile live events that have attracted strong advertiser interest.

Storyboard18

Mar

12th

2026

22:30

B2B Tag

Disney sells out Oscars ad inventory amid surging live event demand

The news: Disney announced that it sold out ad inventory for the 98th Oscars days before the Sunday broadcast, driven by marketplace demand for live events. The news continues Disney’s streak of successful tentpole event sellouts, following “Dick Clark’s New Years Rockin’ Eve” and the 59th Annual CMA Awards.

eMarketer

Disney Advertising Sales has commercial and technical partners like Mercado Libre, Google and The Trade Desk. Examples of Disney Advertising Sales's suppliers include Google, The Trade Desk and Snowflake.

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Analysis

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Disney Advertising Sales

Revenue

Founded

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Headquarters

Primary Segment

Ownership

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