Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned company founded in 2017, is a subsidiary of The Walt Disney Company. Employing over 10,000 people and headquartered in the US, it manages advertising sales and integrated marketing across Disney's diverse media portfolio. This includes linear television networks (ABC, ESPN Networks, Freeform, FX Networks, National Geographic Networks, and eight ABC-owned local stations), digital platforms, social media, audio, and ad-supported streaming services such as ESPN+ and Hulu. The company's responsibilities encompass the advertising revenue generated from Disney Channels Worldwide, Disney Digital, and ABC News.

Revenue

Founded

2017

Headcount

10,001

Headquarters

Primary Segment

Other

Ownership

Privately Owned

News Summary:

On August 28, 2025, a new strategic partnership was announced with Keurig Dr Pepper Inc. Later, on September 16, 2025, Disney announced that Katina Arnold, a veteran executive from ESPN, would become senior vice president of Disney advertising communications. Arnold will work alongside Disney advertising chief Rita Ferro and Disney Entertainment Television and direct-to-consumer executive vice president Naomi Bulochnikov. In this role, Arnold will oversee strategic communications for Disney's ad sales, encompassing sales, product, data, and research, and will lead corporate messaging, media relations, thought leadership, and executive communications initiatives.

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Disney Advertising Sales offers 4 products in the ad tech and services, media and telecoms services and media tech industries. Disney Advertising Sales's product portfolio comprises of data, targeting and identity, search, social, and retail media, advertising, marketing, media agencies, tV and streaming ad tech, marketer and agency technology and ad measurement and verification.

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Jan

6th

2026

18:30

B2B Tag

Disney Debuts Brand Portal, Expanding Unified Data Platform

January 7, 2026 – Las Vegas, NV – Building on its long-standing leadership in advertiser-focused data and measurement solutions, Disney Advertising introduced the Brand Portal, a new experience within its unified data platform, Disney Compass, at its sixth annual Global Tech & Data Showcase.

Disney Advertising

Oct

20th

2025

05:59

Artificial Intelligence, CT_Monitor Company

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm

NStarX – The Live Sports Broadcasting Crisis: How AI Can Navigate the Perfect Storm The Industry’s Growing Pains Live sports broadcasting stands at a critical inflection point. What was once a straightforward linear television model has fractured into a complex ecosystem where fans need multiple streaming subscriptions exceeding $800 annually just to follow their favorite teams.

The IABM

Oct

10th

2025

09:40

Artificial Intelligence, CT_Monitor Company

The new rules of measurement: Looking beyond ROAS and the funnel

Since the old advertising playbook no longer tells the full story of success, marketers are rethinking what it looks like. Today’s measurement leaders are connecting brand building with performance, using data and AI to understand how every touchpoint contributes to growth.

eMarketer

Sep

16th

2025

00:52

Artificial Intelligence

Katina Arnold Named SVP Of Disney Advertising Communications

Ask Anything Get personalized content recommendations and answers drawn from our website. Simply type your question or topic of interest, and our AI assistant will help you find relevant articles, tips, and insights. You can also have a natural conversation to explore topics in more depth.

TVNewsCheck

Sep

15th

2025

21:15

CT_Monitor Company

Katina Arnold Named Senior VP of Disney Advertising Communications

The Walt Disney Co. is turning to a veteran executive from its ESPN business to lead communications for its ad sales division. Katina Arnold will become senior vp of Disney advertising communications, working alongside Disney advertising chief Rita Ferro and Disney Entertainment Television and direct-to-consumer executive vp Naomi Bulochnikov.

IMDb

Sep

15th

2025

20:20

CT_Monitor Company

ESPN’s Katina Arnold Promoted to Head of Disney Advertising Communications

ESPN’s Katina Arnold is joining Disney Advertising president Rita Ferro’s leadership team as senior vice president of communications. In her new role, Arnold will oversee all strategic communications for Disney’s ad sales, working across sales, product, data and research to lead corporate messaging, media relations, thought leadership and executive communications initiatives for the company’s portfolio.

TheWrap

Sep

15th

2025

18:30

Management Changes, CT_Monitor Company

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising Communications

ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising CommunicationsShe will oversee strategic communications across sales, product, data, and researchBy Ken Kerschbaumer, Editorial Director Tuesday, September 16, 2025 - 11:26 am Print This Story | Subscribe Story Highlights Long-time ESPN PR professional Katina Arnold has been named senior vice president, Disney Advertising Communications.

4RFV International Broadcast News

Sep

14th

2025

18:30

Partnerships and Alliances, CT_Monitor Company

Keurig Dr Pepper (KDP) to Partner with Disney Advertising

Keurig Dr Pepper Inc. (NASDAQ: KDP ) is one of the Best Low Cost Stocks to Buy According to Analysts . On August 28, Keurig Dr Pepper Inc. (NASDAQ:KDP) announced a new strategic partnership with Disney Advertising.

Insider Monkey

Sep

3rd

2025

11:33

Partnerships and Alliances

Will Disney Collaboration and Mixed Reality Tie-Ins Change Keurig Dr Pepper's (KDP) Brand Narrative?

Disney Advertising recently announced a strategic collaboration with Keurig Dr Pepper to deliver personalized consumer experiences, including innovative integrations of Dr Pepper® during college football broadcasts and new documentary-style social content. This partnership will debut mixed reality features in live sports broadcasts, blending brand storytelling with fan engagement on an unprecedented scale.

Simply Wall Street

Aug

29th

2025

02:42

Partnerships and Alliances

Keurig Dr Pepper and Disney Advertising Join Forces to Redefine the Playbook for Connected Consumer Experiences

This season includes first-of-its-kind digital and broadcast activations that immerse Dr Pepper into college football culture and lead the evolution of shoppable storytelling BURLINGTON, Mass. and FRISCO, Texas , Aug. 28, 2025 /PRNewswire/ -- Keurig Dr Pepper (NASDAQ: KDP) today announced a strategic advertising collaboration with Disney Advertising that will redefine the connected consumer experience.

CityNewsOKC

Aug

28th

2025

15:45

Partnerships and Alliances

Keurig Dr Pepper and Disney Advertising Join Forces to Redefine the Playbook for Connected Consumer Experiences

Barchart

Aug

28th

2025

11:30

Partnerships and Alliances, Football, CT_Monitor Company

Keurig Dr Pepper Expands Partnership With Disney Advertising

12:33 PM EDT, 08/28/2025 (MT Newswires) -- Keurig Dr Pepper ( KDP ) expanded its partnership with Walt Disney's ( DIS ) advertising division to deepen its marketing reach, with US college football serving as

Fidelity Investments

Disney Advertising Sales has commercial and technical partners like Mercado Libre, Google and The Trade Desk. Examples of Disney Advertising Sales's suppliers include Snowflake, Google and The Trade Desk.

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