Disney Advertising Sales

http://www.disneyadvertising.com
https://www.linkedin.com/showcase/disney-advertising-sales/

Disney Advertising Sales, a privately owned entity headquartered in US with The Walt Disney Company as its parent, was founded in 2017 and employs approximately 10,010 individuals. The company is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses, which includes ABC, ABC News, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX Networks, National Geographic Networks, Hulu, and its eight ABC-owned local stations.

Revenue

Founded

2017

Headcount

10,001

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On September 10, 2026, Disney+ hosted an Upfront 2026 event in Melbourne, Australia, showcasing its films, shows, and ESPN sports programming to hundreds of advertisers to encourage ad slot purchases on the streaming service’s ad-supported tier, which launched earlier this year in Australia and New Zealand. Previously, on August 31, CELSIUS® became the official energy drink sponsor of ESPN’s College GameDay through a new multi-year agreement, marking the program's first-ever energy drink sponsor. Earlier, on August 21, Disney Advertising and United Airlines announced a partnership for the 2026 ESPN Fantasy Football Draft. This collaboration featured ESPN host and fantasy expert Tyler Fulghum making live draft picks from a Starlink Wi-Fi-powered United flight, while Field Yates, Mike Clay, Liz Loza, and others drafted from ESPN's broadcast studio in Bristol, Connecticut. The draft was scheduled for August 25, airing on ESPN and co-streamed on the NFL on ESPN YouTube channel.

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Disney Advertising Sales offers 4 products in the media tech, media and telecoms services and ad tech and services industries. Disney Advertising Sales's product portfolio comprises of ad measurement and verification, search, social, and retail media, data, targeting and identity, advertising, marketing, media agencies, marketer and agency technology and tV and streaming ad tech.

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Sep

10th

2026

02:39

Events, Emerging Tech, Events and Conferences, Marketing and Promotional Activities

Disney+ Hosts Upfront Event In Australia

Earlier this year, Disney+ launched its ad-supported tier in Australia and New Zealand, and today Disney held an Upfront 2026 event in Melbourne, Australia, showcasing its films, shows and ESPN sports programming on Disney+ to hundreds of advertisers to encourage them to buy advertising slots on the streaming service’s ad-supported tier.

What's On Disney Plus

Aug

31st

2026

12:30

Partnerships and Alliances, Football, B2B Tag, Marketing and Promotional Activities, Partnerships

CELSIUS® Named Official Energy Drink Sponsor of ESPN’s College GameDay in New Multi-Year Agreement

CELSIUS® Named Official Energy Drink Sponsor of ESPN’s College GameDay in New Multi-Year Agreement CELSIUS signs on as ESPN College GameDay’s first-ever energy drink sponsor, bringing CELSIUS into the heart of college football Saturdays and

Morningstar

Aug

21st

2026

12:00

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Disney Advertising & United Airlines Take ESPN Fantasy Football to New Heights: This Year's Televised Draft Event Includes Live Picks from 35,000 Feet on Flight Powered by Starlink Wi-Fi

Disney Advertising & United Airlines Take ESPN Fantasy Football to New Heights: This Year's Televised Draft Event Includes Live Picks from 35,000 Feet on Flight Powered by Starlink Wi-Fi ESPN host and fantasy expert Tyler

Kcau9

Aug

21st

2026

11:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships

Disney Advertising & United Airlines Take ESPN Fantasy Football to New Heights: This Year's Televised Draft Event Includes Live Picks from 35,000 Feet on Flight Powered by Starlink Wi-Fi

CHICAGO, Aug. 21, 2026 ESPN host and fantasy expert Tyler Fulghum to take part in live draft on board a United flight while Field Yates, Mike Clay, Liz Loza and others draft from ESPN's broadcast studio in Bristol, Connecticut 2026 ESPN Fantasy Football Draft is scheduled for August 25 from 9 to 11 p.m. ET on ESPN and co-streamed to the NFL on ESPN YouTube Live broadcast showcases the superior performance of the world's fastest, most reliable inflight Wi-Fi CHICAGO , Aug.

Morningstar

Aug

21st

2026

03:27

Events, B2B Tag, Events and Conferences, Partnerships

United Airlines, Disney Advertising Partner On ESPN Fantasy Football Draft

Friday, United Airlines Holdings, Inc. ( UAL ) and Disney Advertising announced that a member of this year's annual ESPN Fantasy Football Draft will make his picks on board a Starlink-powered United flight. ESPN host and fantasy expert Tyler Fulghum will be on board a United flight.

RTTNews

Aug

18th

2026

13:38

Emerging Tech

What 30 Campaigns Revealed About Shoppable CTV Performance

Key takeaway: Through a series of 30 campaigns executed with Disney Advertising, KERV.ai demonstrated that enhanced, shoppable creative in premium CTV consistently outperformed industry benchmarks across purchase intent, consideration, favorability, and awareness. For years, connected TV (CTV) has been one of the most effective channels for building awareness.

KERV.ai

Jul

29th

2026

06:30

New Offerings, Marketing and Promotional Activities

Interactive and enhanced ads powered by BrightLine

What’s been launched? Advertisers can now activate interactive and enhanced ad formats powered by BrightLine on Disney Advertising supply directly through DRAX on Amazon DSP via PMP and Programmatic Guaranteed deals. Interactive ads use remote control interactivity to invite viewers to explore scrollable galleries, play trivia games and discover more from a brand.

Advertising Amazon

Jul

6th

2026

01:00

Marketing and Promotional Activities, New Offerings, Partnerships

BrightLine

The fifth and final season of FX’s hit series “The Bear” is now available on FX and Hulu, and BrightLine has partnered with Disney Advertising and State Farm® to cook up a custom advergame that brings restaurant kitchen moments to life.

BrightLine Partners

Jul

3rd

2026

01:00

New Offerings, Partnerships and Alliances

Brightline sees success with The Bear advergame

July 3, 2026 In partnership with Disney Advertising and State Farm, BrightLine has created a custom TV ‘advergame’ inspired by FX’s The Bear to coincide with the release of the show’s fifth and final season .

Advanced Television

Jun

24th

2026

19:11

Emerging Tech, Artificial Intelligence

Omnicom announces AI streaming partnerships with Netflix, Disney and Paramount and launches sports data platform

Omnicom Media announced new AI-enabled advertising collaborations with Netflix, Disney Advertising, and Paramount in late June 2026, alongside the launch of Acxiom Fan Graph, a global sports marketing intelligence platform. The dual push gives brands the ability to target audiences using identity data across streaming content and live sports-two channels where precise measurement has trailed traditional digital ad buying for years.

Complete AI Training

Jun

24th

2026

06:09

Partnerships and Alliances, Emerging Tech, New Offerings

Omnicom Media and Disney Advertising partner to introduce sequential ads in streaming

Omnicom Media has announced a collaboration with Disney Advertising aimed at delivering personalised advertising experiences across streaming platforms by combining audience data, measurement tools and creative sequencing technology. The partnership, highlighted during the second day of Omnicom Media's Cannes Lions news series, is currently live in the United States and is scheduled to expand to Europe and Latin America later this year.

Social Samosa

Jun

24th

2026

02:33

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence

Omnicom, Disney Advertising Launch Streaming Ad Sequencing Tool

(RTTNews) - Omnicom Media, the media management unit of Omnicom Group Inc (OMC), announced that it has teamed up with Walt Disney Co's (DIS) advertising unit to launch a connected TV ad product. The ad solution delivers sequential brand stories and reduces ad repetition on streaming platforms.

Finanzen Austria

Disney Advertising Sales has commercial and technical partners like Google, Mercado Libre and The Trade Desk. Examples of Disney Advertising Sales's suppliers include Google, The Trade Desk and Snowflake.

Analysis

Data

Analysis

Data

Disney Advertising Sales

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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