Walmart Connect

https://walmartconnect.com/
https://www.linkedin.com/company/walmart-connect/

Walmart Connect, a privately owned entity and a subsidiary of Walmart, is headquartered in the US. Founded in 2005, it employs approximately 1,720 individuals and reported $4.4B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in search, social, and retail media, operating as a digital advertising division that offers targeted marketing solutions to businesses globally by leveraging Walmart's network of stores and online presence.

2024 Revenue

Founded

2005

Headcount

1,711

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

News Summary:

Walmart Connect emphasized on March 2, 2026, the necessity for retail media to expand beyond digital shopping aisles, focusing on finding customers wherever they spend their time, rather than solely relying on sponsored product listings and banner ads on a retailer’s own platforms. This follows Perdue's partnership with Pacvue and Walmart Connect, announced on February 25, 2026, to execute an expansion into full-funnel media. Perdue, a U.S. protein brand, sought to grow beyond lower-funnel search given intensifying competition in the frozen, fully cooked category. Earlier, on February 24, 2026, Khurrum Malik, VP of Marketing at Walmart Connect, stated at CES that the company's evolution into a comprehensive digital platform enables "couch to cart to sales" storytelling, noting that CTV advertising combined with linear TV delivers a 55% reach increase following the launch of Vizio about a year prior. On January 30, 2026, at the same CES event, Brett Wein, group director and head of general merchandise fashion and non-endemic at Walmart Connect, participated in a panel discussing the state of digital advertising and its future of increased precision and personalization driven by AI.

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Walmart Connect offers products in the media and telecoms services industry. Walmart Connect's product portfolio comprises of search, social, and retail media.

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Walmart Connect's revenues were over $1B in 2024. All the revenue comes from retail Media Network (RMN).

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Mar

25th

2026

18:44

Emerging Tech, B2B Tag

Walmart Isn’t Just a Retailer Anymore — it’s an Advertising Powerhouse

When most people think about data companies, they think about Big Tech: companies like Meta and Google, which made their billions by acquiring and deploying user information. But the fact is, in 2026, virtually every sufficiently large business is a data company, no matter what its ostensible function is.

Total Retail

Mar

17th

2026

15:35

B2B Tag

InMarket Joins the Walmart Connect Partner Network — and What That Means for Your Campaigns - InMarket

We have some exciting news to share: InMarket has officially joined the Walmart Connect Partner Network. This is a significant milestone for InMarket — and, more importantly, it opens up a powerful new way for brands and agencies to understand and prove the real-world impact of their advertising.

Inmarket

Mar

3rd

2026

00:30

Emerging Tech, B2B Tag

ADWEEK's 2026 Architects of Culture: Ensuring Trust and Business Performance Rise Together

Ted Alcarez For more than 25 years, Ted Alcarez has been shaping workplaces where people can truly thrive. One of Fig’s earliest hires, he built a people-first model anchored in trust, flexibility, and shared success that motivates people to do their best work.

Adweek

Mar

2nd

2026

23:54

B2B Tag

Walmart Connect’s Mayward: Why Retail Media Must Live Off-Site – Beet.TV

Retail media is breaking out of the digital shopping aisle. For years, the category has been synonymous with sponsored product listings and banner ads on a retailer’s own website or app. Now, however, the strategy is expanding to find customers wherever they are spending their time.

Beet.TV

Feb

25th

2026

21:07

Emerging Tech, B2B Tag

Perdue Powers Full-Funnel Growth with Pacvue and Walmart Connect

Perdue is a leading U.S. protein brand with a strong legacy at Walmart. As competition intensified in the frozen fully cooked category, the brand recognized that continued growth would require going beyond lower funnel search. By partnering with Pacvue and Walmart Connect, Perdue executed a disciplined expansion into full-funnel media.

Pacvue

Feb

24th

2026

18:30

Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase – Beet.TV

LAS VEGAS — Walmart Connect’s evolution from retail media network to comprehensive digital platform enables storytelling from “couch to cart to sales,” with research showing CTV advertising combined with linear TV delivers 55% reach increases. “About a year ago, we launched Vizio, and we now have the ability to tell a story from a brand solution perspective on TV,” Khurrum Malik, vp, marketing at Walmart Connect, told Beet.TV contributor David Kaplan at CES.

Beet.TV

Jan

30th

2026

14:30

Artificial Intelligence

With AI, Advertising Advances Toward Greater Precision and Personalization

Whitcombe discussed the state of digital advertising—and its increasingly one-to-one future—during a panel discussion at this year’s CES show, moderated by Mosheh Ouinounou, founder of Mo News, and sponsored by Deloitte. Other panelists included Natasha Madan, head of marketing at global financial technology platform Intuit Credit Karma; and Brett Wein, group director and head of general merchandise, fashion, and non-endemic at Walmart Connect, Walmart’s retail media network.

The Wall Street Journal Deloitte

Jan

28th

2026

16:58

Emerging Tech

Omnichannel Customer Experience and Unified Media: Key Learnings from CES 2026

I recently attended the Consumer Technology Association’s annual trade show (CES 2026) and was excited to hear so many leaders discussing the convergence of brand, media, commerce, and experience. What seemed to me CES’s defining message, articulated across panels from retail giants to technology futurists, was that these disciplines are no longer distinct – more and more, the brightest minds see them as a single system.

Rockbot

Jan

28th

2026

02:44

Management Changes, B2B Tag

Grocery TV Expands Leadership Team to Enhance Retail Media

Grocery TV Expands Leadership Team to Enhance Retail Media Grocery TV, a prominent in-store retail media platform, has made significant strides by appointing three key leaders: Neil Murphy as SVP of Retail Partnerships, Steve Sapp as SVP of Media Partnerships, and Chris Lee as Chief Technology Officer.

Investors Hangout

Jan

26th

2026

18:30

B2B Tag

When screens become accountable, everything changes

From the opening minutes, it’s clear that television is ground zero. Advertisement The screen shift “Television is where the punctuation mark is,” says Linda Cronin, executive vice-president of global media at Monks. “Marketers should really be focused and ready for agent-to-agent buying in the TV landscape across platforms, making sure they break down their silos from an investment standpoint.” Retail data now feeds CTV optimization.

The Drum

Jan

14th

2026

06:03

Walmart Connect Canada launches ad certification program

The Walmart Connect Academy Ad Certification Program has officially launched across Canada. Through Walmart Connect Canada, the certification is a self-paced program aimed at upskilling teams and making learning accessible. It acts as a learning path that “certifies participants to use Walmart Connect Canada ad formats.” Following the lead of its U.S. program, the Canadian launch introduces two courses, Retail Media and Sponsored Products.

Canadiangrocer

Jan

14th

2026

04:22

New Offerings, Artificial Intelligence

Live from CES 2026 with Walmart Connect’s Khurrum Malik – RetailWit

The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc. The episode was recorded in the Walmart Connect Studio in the Aria Resort.

Retailwit

Walmart Connect has customers like Colgate-Palmolive. Walmart Connect has partners like Disney Advertising Sales. Walmart Connect has suppliers like buywith.

Analysis

Data

Analysis

Data

Walmart Connect

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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