Cardlytics, a publicly owned company headquartered in the US, was founded in 2008 and employs approximately 470 individuals. The company reported $233.3M in revenue as of 2025. Functioning as an advertising platform within banks' digital channels, Cardlytics' main product involves marketer and agency technology, partnering with financial institutions to run banking rewards programs designed to promote customer loyalty and deepen banking relationships. The platform leverages a secure view into consumer spending data to help marketers identify, reach, and influence likely buyers at scale, while also measuring the sales impact of marketing campaigns.

2025 Revenue

Founded

2008

Headcount

466

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Publicly Owned

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Cardlytics offers 2 products in the ad tech and services and media and telecoms services industries. Cardlytics's product portfolio comprises of search, social, and retail media and marketer and agency technology.
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Cardlytics's revenues were $233.3M in 2025. Caretta Research has split Cardlytics's revenue into 2 different product categories, the largest of which is retail Media Network (RMN), which represents 57% of Cardlytics's revenue.
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