Cardlytics, publicly owned and headquartered in the US, was founded in 2008. The company, which employs approximately 470 individuals, reported $233.3M in revenue as of 2025. Functioning as a marketer and agency technology provider, Cardlytics operates as an advertising platform within banks' digital channels. It partners with financial institutions to manage banking rewards programs designed to promote customer loyalty and deepen banking relationships. Through this collaboration, Cardlytics gains a secure view into consumer spending, utilizing these insights to assist marketers in identifying, reaching, and influencing likely buyers at scale, as well as measuring the sales impact of marketing campaigns.

2025 Revenue

Founded

2008

Headcount

275

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

News Summary:

On September 11, 2026, Cardlytics settled a legal dispute stemming from indemnification obligations it assumed in its 2021 acquisition of Bridg Inc., involving founder and former Bridg CEO Amit Jain. Earlier, on August 16, the company's Q2 earnings call presented a cautious yet constructive tone, balancing sharp year-over-year drops in billings revenue and cash flow against gains in advertiser growth, churn reduction, and AI-driven productivity. Previously, on August 12, Cardlytics reported second-quarter results within guidance ranges for revenue and adjusted contribution, focusing on organizational stabilization following an earlier reset. The firm noted improvements in advertiser churn and new business billings but experienced year-over-year declines in total revenue and monthly qualified users, attributing them to restructured bank partner agreements. Management emphasized cost discipline, margin improvement, and a clear path toward self-sustainability, stating active advertisers climbed 18% quarter-over-quarter and new logo volume surged 59% from Q1, despite Q2 billings falling 34% year-over-year and revenue decreasing 36%. These results, released on August 6, marked Cardlytics' first full quarter without Bridg, its recently divested identity resolution and shopper intelligence platform, reporting revenue of $36.9 million, a 36% fall, and adjusted EBITDA of $1.7 million, down from $3.0 million a year earlier.

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Cardlytics offers 2 products in the media and telecoms services and ad tech and services industries. Cardlytics's product portfolio comprises of marketer and agency technology and search, social, and retail media.
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Cardlytics's revenues were $233.3M in 2025. Caretta Research has split Cardlytics's revenue into 2 different product categories, the largest of which is retail Media Network (RMN), which represents 65% of Cardlytics's revenue.
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