dunnhumby
dunnhumby, a privately owned company headquartered in the UK, was founded in 1989 and operates with approximately 2,730 employees, reporting $416.3M in revenue as of 2024. The company specializes in retail and commerce media ad tech, functioning as a tier 1 media tech buyer. It focuses on Customer Data Science, empowering businesses to compete and thrive in the data-driven economy. Its mission involves enabling businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With expertise in retail, dunnhumby enables businesses across various industries to implement a Customer First approach. The dunnhumby Customer Science Platform provides a mix of technology, software, and consulting to enable businesses to increase revenue and profits by delivering experiences for their Customers – in-store, offline, and online. The company works with brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley's, L'Oreal, and Monoprix.

2024 Revenue

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Founded

1989

Headcount

2,726

Headquarters

UK

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

14

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dunnhumby offers 2 products in the ad tech and services industry. dunnhumby's product portfolio comprises of retail and commerce media ad tech and marketer and agency technology.
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dunnhumby's revenues were less than $500M in 2024. Caretta Research has split dunnhumby's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to dunnhumby's revenue breakdown subscribe to Caretta Portal.
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dunnhumby's customers primarily consist of physical retail and retail companies. Examples of dunnhumby's customers include RD Saude, Ahold Delhaize and The Shoprite Group of Companies. dunnhumby has partners like CitrusAd. dunnhumby has suppliers like Microsoft.

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Analyst insight reports

Channel hopping: a hybrid approach to TV distribution
Understanding personalisation and recommendation
The customer support report
Buying better media tech
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