News Summary:
dunnhumby ventures recently invested in Azoma, an AI shopping platform, linking the startup with the retail data and technology group. This funding will support Azoma's platform expansion, which measures how AI shopping agents discover, interpret, and recommend products. Earlier, dunnhumby concluded its annual Retail Innovation Forum USA in Bentonville, Arkansas, focusing on agentic commerce. Dave Clements, dunnhumby's Chief Strategy Officer, noted the forum's "eclectic group" and "purposeful" connections among retailers, brands, tech leaders, and investors. Previously, on August 27, Omnicom Media Group (OMG) announced a "first-mover partnership" with dunnhumby. This agreement allows OMG agency teams to leverage insights from over 20 million Tesco Clubcard members via the Tesco Media & Insight Platform to enhance client retail media investments. This followed news on August 26 highlighting the Dunnhumby Network Alliance, which unites four competing UK retailers—Tesco, B&Q, John Lewis, and Waitrose—on a shared retail media model. Built on Kevel's infrastructure and led by dunnhumby Chief Growth Officer Andrew Connell, the alliance enables retailers to pool audiences and ad inventory, placing retailers at the center of brand and shopper budget allocation.
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