CitrusAd

http://www.citrusad.com
https://www.linkedin.com/company/citrusad/

CitrusAd, a privately owned company headquartered in Australia, was founded in 2016 and has approximately 100 employees. It operates as a subsidiary of Epsilon. The company specializes in advertising services, offering a Retail Media Platform for sponsored product ads, banners, and email ads. Since becoming part of Epsilon, CitrusAd provides both on-site and off-site advertising solutions to retailers and their supplier brands through a unified platform. Its scalable, auction-based advertising software is built for e-commerce retailers, utilizing an API to provide e-commerce retailers with control over ad placement and frequency.

Revenue

Founded

2016

Headcount

100

Headquarters

Australia

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

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CitrusAd offers 2 products in the media and telecoms services and ad tech and services industries. CitrusAd's product portfolio comprises of retail and commerce media ad tech and search, social, and retail media.

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CitrusAd's revenues were less than $25M in 2023. Caretta Research has split CitrusAd's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to CitrusAd's revenue breakdown subscribe to Caretta Portal.

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CitrusAd's customers primarily consist of physical retail and retail companies. Examples of CitrusAd's customers include Ahold Delhaize, AutoZone and Family Dollar. CitrusAd has partners like Roundel.