SMG

SMG, also known as Threefold, is a privately owned company headquartered in the UK and is a subsidiary of Next 15. Founded in 2016, the company employs approximately 260 individuals and reported $66.5M in revenue as of 2024. Functioning as a retail and commerce media ad tech provider, SMG specializes as a Retail Media Network agency that connects retailers, brands, and shoppers. Its experts manage all aspects of a retailer’s media network, and the company collaborates with retailers and their brands to build long-term partnerships that add incremental value. The team works with brands through retailers such as Asda, Morrisons, Boots, Co-op, and The Very Group.