SMG

http://smg.team
https://www.linkedin.com/company/smg-uk/

SMG, also known as Threefold, is a privately owned company headquartered in the UK, with Next 15 as its parent company. Founded in 2016, the company operates with approximately 260 employees and reported $66.5M in revenue as of 2024. The company specializes in retail and commerce media ad tech. Functioning as a Retail Media Network agency, it connects retailers, brands, and shoppers. Its experts use creative thinking and precision planning to manage retailers’ media networks, collaborating with retailers and their brands to build long-term partnerships. SMG works with a base of brands through retailers, including Asda, Morrisons, Boots, Co-op, and The Very Group.

Revenue

Founded

2016

Headcount

643

Headquarters

United Kingdom

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

Similar Companies

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SMG offers 2 products in the ad tech and services industry. SMG's product portfolio comprises of retail and commerce media ad tech and marketer and agency technology.

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SMG's revenues were less than $100M in 2024. Caretta Research has split SMG's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to SMG's revenue breakdown subscribe to Caretta Portal.

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SMG's customers primarily consist of retail, physical retail and internet Marketplace Platforms companies. Examples of SMG's customers include Asda, Coop and Deliveroo. SMG has partners like LS Eleven Media Services.