SMG, also known as Threefold, is a privately owned company headquartered in the UK, with Next 15 as its parent company. Founded in 2016, the company operates with approximately 260 employees and reported $66.5M in revenue as of 2024. The company specializes in retail and commerce media ad tech. Functioning as a Retail Media Network agency, it connects retailers, brands, and shoppers. Its experts use creative thinking and precision planning to manage retailers’ media networks, collaborating with retailers and their brands to build long-term partnerships. SMG works with a base of brands through retailers, including Asda, Morrisons, Boots, Co-op, and The Very Group.
On September 14, 2026, Schweizerische Mobiliar Holding AG ("Mobiliar") successfully placed 7.5% of SMG Swiss Marketplace Group AG's ("SMG") share capital via an accelerated bookbuilding process, reducing its stake in SMG from 19.3% to 11.8%. Previously, on August 25, 2026, SMG presented its half-year 2026 results, reporting continued double-digit revenue growth and significant margin expansion across its portfolio of digital marketplace platforms. Following the presentation, SMG's shares jumped 7.99% to $32.45 as investors responded positively to the company’s operational execution and improved full-year guidance.
SMG offers 2 products in the ad tech and services industry. SMG's product portfolio comprises of marketer and agency technology and retail and commerce media ad tech.
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SMG's revenues were less than $100M in 2024. Caretta Research has split SMG's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to SMG's revenue breakdown subscribe to Caretta Portal.
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SMG's customers primarily consist of retail, physical retail and internet Marketplace Platforms companies. Examples of SMG's customers include Asda, Coop and Deliveroo. SMG has partners like LS Eleven Media Services.
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