SMG

SMG, also known as Threefold, is privately owned and headquartered in the UK, with Next 15 as its parent company. Founded in 2016, the company employs approximately 260 individuals and reported $66.5M in revenue as of 2024. Specializing in retail and commerce media ad tech, SMG functions as a Retail Media Network agency that connects retailers, brands, and shoppers. The company's experts manage retailer media networks through creative planning, aiming to enhance shopper experience, brand awareness, and business results. It collaborates with retailers and their brands, building long-term partnerships that add incremental value. SMG works with brands through retailers such as Asda, Morrisons, Boots, Co-op, and The Very Group.