LS Eleven Media Services, a privately owned company headquartered in the UK, is a subsidiary of Asda. Founded in 2024, the company operates with approximately 50 employees and reported $17.1M in revenue as of 2024. Functioning as an integrated media agency, it specializes in search, social, and retail media. Formed through a partnership between ASDA and retail media company SMG, the agency utilizes customer data from ASDA's Rewards loyalty program to inform omni-channel media planning and execute targeted advertising campaigns. It employs SMG's proprietary software, PlanApps, for campaign planning, evaluation, and reporting.

2024 Revenue

Founded

2024

Headcount

44

Headquarters

UK

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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LS Eleven Media Services offers products in the media and telecoms services industry. LS Eleven Media Services's product portfolio comprises of search, social, and retail media.
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LS Eleven Media Services's revenues were less than $25M in 2024. All the revenue comes from retail Media Network (RMN).
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