Schwarz Media

Schwarz Media, a privately owned company headquartered in Germany and a division of Schwarz Gruppe, employs approximately 40 individuals and reported $189.8M in revenue as of 2024. The company specializes in search, social, and retail media, operating as a division of the Schwarz Group, which is the parent company of European retail chains Lidl and Kaufland. Its business focuses on leveraging the first-party customer data and omnichannel reach of these retail brands to provide full-funnel advertising solutions. These services are designed for brands and agencies seeking to engage with customers of Lidl and Kaufland, across both physical stores and digital platforms. Schwarz Media's areas of expertise include in-store digital advertising (DooH), loyalty app and website advertising, and data-driven campaign analysis, with a focus on providing transparent, real-time performance metrics and incrementality measurement.