Tesco Media and Insight Platform

Tesco Media and Insight Platform, a privately owned entity headquartered in the UK, operates as a partnership between Tesco and dunnhumby, a company known for its expertise in customer data science. With approximately 110 employees, the platform reported $89.4M in revenue as of 2024. The company specializes in search, social, and retail media, utilizing data from over 22 million Clubcard holders for its closed-loop measurement. This system supports understanding consumer behavior and facilitates targeted advertising across the marketing funnel, aiming to deliver messages to specific customers at optimal times.