Tesco Media and Insight Platform

Tesco Media and Insight Platform, a Privately Owned entity headquartered in the UK, operates as a partnership between Tesco and dunnhumby. With an estimated 110 employees, the company reported $89.4M in revenue as of 2024. The company specializes in search, social, and retail media, functioning as a platform fueled by data from over 22 million Clubcard holders. It employs closed-loop measurement to analyze consumer behavior, aiming to optimize advertising budget allocation by targeting customers across the full marketing funnel.