Edo, a privately owned US company founded in 2015, provides ad measurement and verification services. Specializing in outcome-based measurement for connected TV (CTV) advertising, the company employs approximately 130 people and reported revenues of less than $10 million in 2023.
EDO reported Alcoa, a US mining giant, to Ad Standards Australia and the Australian Securities & Investments Commission on behalf of several Western Australian environmental groups on an unspecified date. Later, Ad Standards Australia found that Alcoa misled the public earlier this year with advertisements claiming forest rehabilitation following bauxite mining. Separately, EDO released its 2024-25 NFL TV Outcomes Report, revealing that Food & Beverage brands spent an estimated $121 million on 7 billion impressions during the NFL season. These ads proved 8% more effective than the average Food & Beverage ad. A further report from EDO analyzed the 2024-25 NFL season, showing that Restaurant, Luxury Auto, and Finance brands experienced increased consumer engagement through NFL media investments, with streaming-exclusive games demonstrating 66% stronger ad effectiveness than the TV average.
Edo's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Edo's customers include Netflix, TelevisaUnivision and Hulu. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.
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