Edo

http://www.edo.com
https://www.linkedin.com/company/edo-inc/

Edo is a privately owned company headquartered in the US. Founded in 2015, Edo employs approximately 190 individuals and reported $75.0M in revenue as of 2024. Functioning as a data, measurement, and analytics company, Edo specializes in ad measurement and verification, providing outcome-based measurement solutions for CTV ad inventory.

2024 Revenue

Founded

2015

Headcount

186

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

On April 22, 2026, EDO, a TV outcomes company, announced it would provide complimentary access to ChatEDO, its TV Ad Intelligence platform, to advertising and media agencies during the 2026 Upfront season. This initiative aims to eliminate cost barriers and workflow friction for agencies navigating fragmented environments.

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Edo offers products in the ad tech and services industry. Edo's product portfolio comprises of ad measurement and verification.

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Edo's revenues were less than $100M in 2024. All the revenue comes from cTV measurement, attribution and fraud.

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May

27th

2026

01:00

New Offerings, Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag

TV Measurement Needs Maslow’s Hierarchy, More AI, Fewer Dashboard Hostages: EDO CEO Kevin Krim – Beet.TV

MIAMI – At the POSSIBLE conference, Kevin Krim, president and chief executive of media-measurement firm EDO Inc., arrived with a message that probably startled at least a few ad executives wandering Miami Beach meeting halls in search of cold brew and attribution models: the future of TV measurement apparently runs through Maslow’s hierarchy of needs.

Beet.TV

May

19th

2026

10:30

B2B Tag

EDO on CNBC: Kevin Krim on Why Ad-Tier Streaming Subscribers Are Worth More

The most valuable streaming subscriber isn't the one paying premium for an ad-free experience. It's the one watching with ads. That's the case EDO President and CEO Kevin Krim made on CNBC's Power Lunch this week, breaking down how the math of dual revenue streams (subscription plus advertising) is reshaping streaming economics and giving advertisers a highly engaged audience.

EDO

May

19th

2026

07:30

Emerging Tech, B2B Tag

The Silent Killer of Streaming TV Budgets — and the Easy Button That Fixes It

If your CFO asked you to find 20% in your streaming TV budget tomorrow, you wouldn't have to cut a single campaign or creative. You'd just have to stop paying to reach the same households over and over.

EDO

May

14th

2026

10:30

Emerging Tech, B2B Tag

Why Everyone was Talking About Outcomes at the Upfronts

I know what you’re wondering and the answer is, no, we didn’t pay everyone to talk about outcomes this year. Candidly, it’s a nice feature of our business model that EDO gets paid by the folks talking on stage about our outcome measurement.

EDO

May

11th

2026

23:30

New Offerings, Emerging Tech

The Ad-Free Tier Just Became the Most Valuable Inventory in Streaming

Key Takeaways Native ad formats including L-bars, squeeze-backs, and dynamic overlays are launching on no-ads subscription tiers in 2026, creating a new premium inventory class with lower clutter and higher engagement than the ad tier. EDO data shows ad-supported subscribers who watch comparable hours already generate more revenue per household than premium subscribers, and native formats extend that math into the highest-retention audience in streaming.

Stateofstreaming

May

8th

2026

09:30

EDO x Wurl: Laura Grover on How Contextual Targeting Drives Engagement

Contextual targeting is too often pigeonholed as an awareness play. But with the right measurement behind it, it can drive real down-funnel impact and show advertisers what's actually motivating viewers to act. That’s what EDO's SVP and Head of Client Solutions Laura Grover had to say in a recent conversation with Wurl for the latest episode of the company’s In Context series on contextual targeting in CTV.

EDO

May

8th

2026

08:30

Emerging Tech, Artificial Intelligence

Actualizing TV Advertising’s Potential — 3 Trends to Watch at Upfronts 2026

This year’s Upfront season is all about self-actualization. Not for any one of us as individuals but for our industry. With AI ushering in a new era for marketing and advertising, we’re no longer chasing the bare necessities of media — wading through unwieldy spreadsheets, hunting for individual data points.

EDO

Apr

28th

2026

04:30

Artificial Intelligence, B2B Tag

How 6 ad tech execs define agentic advertising

Amid all the discussion around agentic frameworks and protocols, debate over what agentic advertising means has intensified across the industry. But at least one thing is clear: While agentic advertising may be in its early stages, the industry is forging ahead, regardless of whether a consensus exists.

Thecurrent

Apr

27th

2026

17:51

Funding Activities, Capital Investment, Emerging Tech, B2B Tag

Edward Norton Is Quietly An Extremely Successful Technology Investor and Founder

When you think of actors who have also made significant venture capital investments, one name almost immediately comes to mind: Ashton Kutcher. And for good reason. Kutcher's venture firm, Sound Ventures, was an early backer of OpenAI.

Celebrity Net Worth

Apr

22nd

2026

07:07

New Offerings, Big Data/Analytics, Artificial Intelligence

EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront

EDO, the TV outcomes company, announced that it will provide advertising and media agencies with complimentary access to ChatEDO, its TV Ad Intelligence platform, during the 2026 Upfront season, removing significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments — disrupting a status quo that has underserved agencies for too long.

MarTech Series

Apr

22nd

2026

06:32

New Offerings, Artificial Intelligence

EDO Unlocks Free TV Ad Intelligence for Ad Agencies Ahead of 2026 Upfront

EDO , the TV outcomes company, today announced that it will provide advertising and media agencies with complimentary access to ChatEDO, its TV Ad Intelligence platform, during the 2026 Upfront season, removing significant cost barriers and workflow friction at a time when teams are under growing pressure to plan across fragmented environments — disrupting a status quo that has underserved agencies for too long.■

Associated Press

Apr

22nd

2026

03:30

Artificial Intelligence, B2B Tag

Unlocking Our Industry’s Potential in the AI Era: Why Ad Intelligence Should Be Free

If Google search was the steam engine of democratizing information in the early 2000s, the rise of AI agents heralds a new industrial revolution. With a simple prompt, anyone can now get answers to questions large and small — across any domain of human curiosity.

EDO

Edo's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Edo's customers include Hulu, TelevisaUnivision and Netflix. Edo has commercial and technical partners like Disney Advertising Sales and Nielsen.

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Edo

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

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