Perform[cb], also known as Performcb, is a privately owned company headquartered in the US. Founded in 2002 with approximately 130 employees, it reported $15.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as an affiliate management agency.
Perform[cb]'s Outcome Engine recently partnered with a premier cash-advance solution to acquire high-intent users for recurring service use, enabling the fintech brand to gain consumers seeking short-term funds. Previously, on January 29, 2026, Perform[cb] CRO Lee Aho discussed outcome-based models for scaling user acquisition predictably with Business of Apps, highlighting the importance of down-funnel signals over installs alone and explaining the differences between CPI and CPE. This followed Perform[cb]'s announcement on January 26, 2026, of a dedicated Partner Development Team, which signals a potential industry shift among affiliate networks towards prioritizing publisher relationships and compliance in response to rising attribution controversies.
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Perform[cb] offers 3 products in the ad tech and services industry. Perform[cb]'s product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Perform[cb]'s revenues were less than $25M in 2024. Caretta Research has split Perform[cb]'s revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to Perform[cb]'s revenue breakdown subscribe to Caretta Portal.
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