NinaData

News Summary:

On June 22, 2026, NinaData published an analysis titled "Why Your Impressions Are Worth Less Than They Should Be," examining how publishers, despite configuring mature ad stacks with GAM, Prebid, and SSP integrations, may still undervalue their impressions. This followed NinaData's June 21, 2026, discussion on "Incremental Revenue vs. Revenue Share: How to Think About Monetization Partners," which advised that focusing solely on revenue share is often the incorrect initial approach when evaluating monetization partners. Earlier, on June 20, 2026, NinaData explored "UID2.0 vs Contextual Targeting: Why You Need Both," highlighting the post-cookie environment where publishers often choose between first-party ID solutions and contextual targeting. Previously, on May 6, 2026, the company released insights on "Measuring ROAS Agents: Proving Incremental Lift from Intent to Conversion," detailing how to assess Custom ROAS agents for incremental improvement to build trust with performance teams. This built upon NinaData's April 29, 2026, "How Custom ROAS Agents Optimize the Customer Journey (Full-Funnel Playbook)," which described these agents as tools designed to enhance the customer journey from intent to conversion by continuously learning optimal contexts and placements.