News Summary:
On March 18, 2026, Lumen Research, in partnership with Venatus Media, announced new analysis of digital media results across video ad campaigns, showing that Venatus delivers up to five times higher attention by activating audiences identified as "In the Zone." Previously, on March 10, 2026, Lumen Research launched an attention measurement solution for Netflix's global ad-supported inventory across connected television, desktop, and mobile formats. The solution became available to clients in the UK, Germany, France, Italy, and Spain, giving advertisers in those markets the ability to measure local or global campaigns running on the platform. This followed an earlier announcement on March 7, 2026, detailing Lumen Research's collaboration with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop, and mobile inventory.
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