ViewersLogic, a privately owned company headquartered in the UK, was founded in 2013 and operates with approximately 20 employees. The company specializes in collecting single-source data for measuring consumer behaviour across TV and online campaigns.
On April 20, 2026, ViewersLogic announced its aim to solve the long-standing challenge in advertising measurement, focusing on helping marketers prove outcomes across multiple channels despite platforms often reporting results in isolation. Previously, on September 12, 2025, the company emphasized the necessity for real-time insights into when a media channel's effectiveness wanes, advocating for quicker spending adjustments than traditional Media Mix Modeling (MMM) allows. Earlier, on April 23, 2025, ViewersLogic launched a new Post Campaign Analysis tool, which measures the true uplift in sales and other key performance indicators (KPIs) to reveal the actual return on investment for media channels and overall campaigns. This followed its observation in February 2025 that clients increasingly seek to ensure their marketing budgets achieve effective incremental reach, prioritizing audiences likely to convert.
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ViewersLogic offers products in the ad tech and services industry. ViewersLogic's product portfolio comprises of ad measurement and verification.
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ViewersLogic's revenues were less than $10M in 2023. Caretta Research has split ViewersLogic's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to ViewersLogic's revenue breakdown subscribe to Caretta Portal.
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