Roku, Publicly Owned and headquartered in San Jose, California, was founded in October 2002 by Anthony Wood, the inventor of the digital video recorder (DVR). The company, employing approximately 3940 individuals, specializes in media and TV services and reported $4.7B in revenue as of 2025. Functioning as a television streaming platform and consumer electronics enterprise, Roku focuses on the transition from traditional linear television to digital streaming architecture. It manufactures digital media players, soundbars, and smart televisions powered by its proprietary operating system. The corporation connects active accounts with content publishers, streaming applications, and digital advertisers across North America, Latin America, and Europe.

Revenue

Founded

2002

Headcount

3,600

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Publicly Owned

Deployments

2

News Summary:

On July 7, 2026, The Roku Channel added the WatchAEW FAST channel to its platform, joining existing distributors such as MyAEW.com, Amazon, LG TV, Tubi, and QuickCast/StreaMix. This development follows Roku's initiation of a new home screen design rollout on July 6, which aimed to address user dissatisfaction stemming from a prior May update that had altered its previously straightforward user interface. Earlier, on July 3, the documentary "FIGHTING SPIRIT: A COMBAT CHAPLAIN’S JOURNEY," executive produced by Chris Pratt, premiered for free viewing on both Tubi and Roku. Also on July 3, a summary of June's top press releases highlighted Fox's plans to acquire Roku.

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Roku offers 8 products in the media and telecoms services, media tech and ad tech and services industries. Roku's product portfolio comprises of tV and streaming ad tech, consumer electronics, user experience and devices, media and TV services and ad measurement and verification.
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Roku's revenues were $4.7B in 2025. Caretta Research has split Roku's revenue into 5 different product categories, the largest of which is video streaming, which represents 79% of Roku's revenue.
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Roku has commercial and technical partners like Warner Bros. Discovery, FreeWheel and DoubleVerify. Examples of Roku's suppliers include Snowflake, Magnite and Roku.

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Roku currently holds 8 broadcasting rights for sports competitions including wrestling, multi-sport, volleyball, marathon, other sports, motorsports and ultimate frisbee.

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