Roku, Publicly Owned and headquartered in San Jose, California, was founded in October 2002 by Anthony Wood, the inventor of the digital video recorder (DVR). The company, employing approximately 3940 individuals, specializes in media and TV services and reported $4.7B in revenue as of 2025. Functioning as a television streaming platform and consumer electronics enterprise, Roku focuses on the transition from traditional linear television to digital streaming architecture. It manufactures digital media players, soundbars, and smart televisions powered by its proprietary operating system. The corporation connects active accounts with content publishers, streaming applications, and digital advertisers across North America, Latin America, and Europe.

2025 Revenue

Founded

2002

Headcount

3,600

Headquarters

United States

Primary Segment

Media and TV services

Ownership

Publicly Owned

Deployments

2

News Summary:

The Justice Department issued a "second request" to Fox and Roku on September 18, asking for additional data and documents as it deepens its examination of Fox's proposed $22 billion acquisition of Roku. Previously, on September 16, Roku expanded its data partnership with Horizon Media, integrating Roku TV data into HorizonOS’ Blu marketing intelligence platform to provide advertisers with a direct view of streaming activity. This follows September 10, when Fox and Roku urged shareholders to carefully read the registration statement, definitive joint proxy statement/prospectus, and other relevant documents filed with the SEC, which contain important information about the proposed transaction. On the same day, The Roku Channel achieved a new milestone, ranking as the fourth most-watched streaming service in the United States, excluding YouTube, according to Nielsen’s July 2026 Gauge and Media Distributor Gauge reports.

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Roku offers 8 products in the media tech, media and telecoms services and ad tech and services industries. Roku's product portfolio comprises of ad measurement and verification, media and TV services, consumer electronics, user experience and devices and tV and streaming ad tech.
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Roku's revenues were $4.7B in 2025. Caretta Research has split Roku's revenue into 5 different product categories, the largest of which is video streaming, which represents 79% of Roku's revenue.
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Roku has commercial and technical partners like DoubleVerify, FreeWheel and Warner Bros. Discovery. Examples of Roku's suppliers include Roku, Magnite and Snowflake.

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Roku currently holds 9 broadcasting rights for sports competitions including other sports, soccer | association football, wrestling, volleyball, ultimate frisbee, multi-sport, marathon and motorsports.

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