Abbott World Marathon Majors, a privately owned entity, is headquartered in the UK. Founded in 2006, the organization operates with approximately 30 employees and reported $9.5M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in athletics and multi-discipline sports by managing a series of six marathons worldwide. This series includes the Tokyo Marathon, Boston Marathon, Virgin Money London Marathon, BMW BERLIN-MARATHON, Bank of America Chicago Marathon, and TCS New York City Marathon, with the organizers of these events united in their effort to advance the sport.

Revenue

Founded

2006

Headcount

42

Headquarters

United Kingdom

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

The community expressed pride following Cape Town's inclusion in the Abbott World Marathon Majors, with Michael Obery of the FullSend Running Club calling it "a proud moment" on June 25, 2026. This comes after the Sanlam Cape Town Marathon officially passed its final evaluation on June 11, 2026, becoming the eighth member of the Abbott World Marathon Majors (AbbottWMM). The marathon will formally join the legendary ranks of Tokyo, Boston, London, Sydney, Berlin, Chicago, and New York, with its next edition on May 23, 2027. Previously, on June 10, 2026, Cape Town secured a place in global sporting history, as the Sanlam Cape Town Marathon was confirmed as the first Abbott World Marathon Major on African soil, having passed the second and final stage of the AbbottWMM assessment process following its successful 2026 event on May 24. These developments occurred as Shanghai was actively pursuing its own bid for Marathon Majors status, as reported on March 25, 2026, highlighting ongoing global interest in joining the series.

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Abbott World Marathon Majors offers 4 products in the media and telecoms services and sports industries. Abbott World Marathon Majors's product portfolio comprises of athletics and multi-discipline sports and search, social, and retail media.
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Abbott World Marathon Majors's revenues were less than $25M in 2024. Caretta Research has split Abbott World Marathon Majors's revenue into 2 different product categories, the largest of which is marathon. For full access to Abbott World Marathon Majors's revenue breakdown subscribe to Caretta Portal.
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Abbott World Marathon Majors has suppliers like HBS.

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Abbott World Marathon Majors sells broadcasting rights of its 3 marathon competitions to 16 companies globally, covering 5 countries. Abbott World Marathon Majors's rights holders include Shanghai Media Group and ESPN.

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