Supertri, also known as Super League Triathlon, is a privately owned company headquartered in the United Kingdom. Founded in 2016, it employs approximately 40 individuals. The company specializes in athletics and multi-discipline sports, operating a league of nonstandard triathlon-based races held during the traditional off-season. Each race incorporates swim, bike, and run elements, along with additional rules designed to test athletic ability and contribute to the global promotion of triathlon.

2024 Revenue

Founded

2016

Headcount

42

Headquarters

United Kingdom

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

Supertri acquired the Brighton & Hove Triathlon on September 1, 2026, renaming the seafront race Supertri Brighton starting in 2027, making it the brand's second UK event alongside Supertri Blenheim Palace. Previously, on July 27, RBC and Supertri collaborated for the return of RBC Race for the Kids Jersey, a family-friendly event featuring 2.5k, 5k, or 10k courses to raise funds for the Jersey Child Care Trust (JCCT). Earlier in July, on the 16th, Supertri introduced LevelField, a new performance measurement system for athletes participating in its events, designed to alter the meaning of a finish time. This followed an announcement on June 3 that Maurten, a performance nutrition company known for its Hydrogel technology, became the Official Nutrition Partner for Supertri Blenheim Palace 2026. On June 2, OS Studios also announced a partnership with Supertri, aimed at expanding audiences, growing participation, and redefining fan engagement within endurance sports.

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Supertri offers 2 products in the sports and media and telecoms services industries. Supertri's product portfolio comprises of athletics and multi-discipline sports and search, social, and retail media.
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Supertri's revenues were less than $25M in 2024. Caretta Research has split Supertri's revenue into 2 different product categories, the largest of which is triathlon. For full access to Supertri's revenue breakdown subscribe to Caretta Portal.
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Supertri has suppliers like Eurovision Services.

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Supertri sells broadcasting rights of its triathlon competitions to 4 companies globally, covering 2 countries. Supertri's rights holders include BBC. Supertri currently holds broadcasting rights for sports competitions including triathlon.

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