GroupM is a privately owned, U.S.-based company founded in 2003, with approximately 16,770 employees. The company functions as a media investment group within the multinational holding company WPP plc, specializing in advertising services.
On March 21, 2026, Lufthansa Airlines launched an out-of-home (OOH) brand campaign across India, conceptualized and executed in partnership with WPP Media, aiming to redefine how premium travel brands engage with audiences. Previously, on March 20, Maciej Traczyk was elevated to commerce director at WPP Media, a move signaling the company's continued push into integrated commerce by blending data, technology, and performance marketing for business growth. This followed the March 17 re-appointment of EssenceMediacom, a WPP Media agency, as Tesco's media agency partner across the UK and Central Eastern European markets, including Hungary, Slovakia, and the Czech Republic. The appointment covers media planning and buying services, alongside deep tech and data integration with WPP’s Open platform and Open Intelligence capability.
GroupM's customers primarily consist of RTB and programmatic and media and TV services companies. Examples of GroupM's customers include iWant and Criteo. Examples of GroupM's suppliers include PubMatic, IRIS.TV and Magnite.
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