GroupM is a privately owned, U.S.-based company founded in 2003, with approximately 16,770 employees. The company functions as a media investment group within the multinational holding company WPP plc, specializing in advertising services.
On September 18, 2026, the DCODE 2.0 report, released jointly by DS Group, WPP Media, and MICA, projected India's advertising market to expand to INR 2 lakh crore in 2026 from INR 1.85 lakh crore in 2025, with digital media anticipated to capture 60% of the total ad spend. This report follows the launch of DCODE 2.0 – The Guide to Digital Marketing earlier on September 18, which DS Group published in collaboration with WPP Media and MICA. This evolved and expanded edition of the comprehensive digital marketing playbook integrates academic rigor, industry expertise, and AI-led practices, aiming to help marketers navigate the evolving digital landscape by emphasizing the orchestration of complex consumer journeys across media, commerce, search, data, and AI.
GroupM's customers primarily consist of media and TV services and RTB and programmatic companies. Examples of GroupM's customers include Criteo and iWant. Examples of GroupM's suppliers include Rakuten TV Enterprise, PubMatic and Magnite.