Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned entity headquartered in South Korea. Founded in 2011, with approximately 510 employees, the company reported $12.1M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio. As a South Korean nationwide pay television network, its primary shareholder is JoongAng Holdings, holding a 25% stake. JTBC operates as a generalist channel, offering programming that includes television series, variety shows, and news broadcasting. Its news division is recognized similarly to the three main terrestrial networks in South Korea.
On March 20, 2026, South Korea's media watchdog hosted a public forum, inviting experts to discuss public access rights to global sporting event broadcasts, specifically addressing controversy over limited access to this year's Winter Olympics following Joongang Tongyang Broadcasting Company's (JTBC) exclusive television coverage. Previously, on March 18, Korea moved to curb JTBC's monopoly on sports broadcast rights, with experts urging a consortium for future acquisitions, citing JTBC's exclusive broadcast of the Olympics and World Cup as an "excessive bet beyond its financial capacity." Concurrently, the KBS union rejected the use of license fees as JTBC's negotiations to resell broadcast rights for the North and Central America World Cup, which began on February 22 following the 2026 Milano-Cortina Winter Olympics, stalled amid continued criticism from terrestrial broadcasters. Earlier, on March 3, the Ministry faced criticism for its oversight failure regarding JTBC's Olympic broadcast, which resulted in viewership woes, gaps in Paralympics coverage, and issues concerning World Cup rights.
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Joongang Tongyang Broadcasting Company offers 2 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of media and TV services and broadcast television and radio.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Skaarhoj and Infront Sports & Media.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including ice hockey, golf, multi-sport, soccer | association football, curling, handball and winter sports.
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