Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned entity headquartered in South Korea. Founded in 2011, with approximately 510 employees, the company reported $12.1M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio. As a South Korean nationwide pay television network, its primary shareholder is JoongAng Holdings, holding a 25% stake. JTBC operates as a generalist channel, offering programming that includes television series, variety shows, and news broadcasting. Its news division is recognized similarly to the three main terrestrial networks in South Korea.
On April 22, 2026, SBS released a statement confirming it would not participate in broadcasting the 2026 FIFA North American World Cup after negotiations collapsed with Joongang Tongyang Broadcasting Company (JTBC). SBS expressed regret, noting it had broadcast every World Cup since its founding. This development means the 2026 FIFA World Cup will be broadcast in Korea exclusively by JTBC and KBS, following the breakdown of last-minute negotiations with other major networks like MBC and SBS, which narrows viewing options for the event. Previously, on April 21, JTBC finalized a FIFA World Cup sublicensing agreement with KBS, an free-to-air network that has historically aired the tournament. This followed an initial agreement on April 20, when KBS and pay-TV network JTBC entered into a deal to jointly broadcast the 2026 FIFA World Cup matches, aiming to provide a wider audience.
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Joongang Tongyang Broadcasting Company offers 3 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of content rights, media and TV services and broadcast television and radio.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Infront Sports & Media and Skaarhoj.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including golf, ice hockey, curling, handball, soccer | association football, multi-sport and winter sports.
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