Privately owned, US-headquartered The Media Trust, founded in 2004, employs approximately 70 individuals. The company specializes in ad measurement and verification, providing services focused on ad fraud and malvertising prevention. It reported $13.0M in revenue as of 2024.
On September 11, 2026, The Media Trust highlighted the growing threat of fake retail, describing it as a fast-moving form of digital deception that has moved beyond counterfeit goods to thrive within legitimate online shopping environments. Previously, on September 8, 2026, The Media Trust addressed a phishing campaign that targeted 99% of US military bases amid heightened US-Iran tensions, noting that military personnel and their families had become targets on a new digital front via personal connected devices. This followed the announcement on June 2, 2026, that The Media Trust, a leader in Digital Trust & Safety, entered into a strategic partnership with Assertive Yield, an AI-powered yield management and optimization platform for the programmatic supply side, to strengthen ad quality and publisher revenue.
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The Media Trust offers products in the ad tech and services industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2024. All the revenue comes from fraud detection and prevention.
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