The Media Trust, a privately owned company headquartered in the US, founded in 2004, employs approximately 70 individuals, and reported $13.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing services for ad fraud and malvertising prevention.
On March 11, 2026, The Media Trust Digital Security & Operations team identified BiteLoader, a new multi-stage malvertising framework, confirming 25 unique incidents across the advertising ecosystem since its first detection in December 2025. Previously, on March 10, an industry report noted the digital advertising ecosystem's increasing treatment as a cybersecurity landscape, warning of more organized, automated, and financially damaging malicious advertising activity. The Media Trust stated on March 6 that online ads are increasingly serving as a means to introduce malware into organizations, with CEO Chris Olson indicating malvertising surpassed both email and direct hacks as the leading vector for malware delivery worldwide. This follows the company's release of its "2026 Intelligence Report: When Advertising Entered the Cyber Conversation" on March 5, which reviewed 2025 and addressed digital safety for 2026. Earlier, on March 4, The Media Trust's Global Report on Digital Trust, Ad Integrity, and the Protection of People detailed how malware increasingly travels through online advertising infrastructure, with scam campaigns, malicious redirects, and malware delivery occurring alongside marketing traffic.
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The Media Trust offers products in the ad tech and services industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2024. All the revenue comes from fraud detection and prevention.
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