The Media Trust, a privately owned company founded in 2004 and headquartered in the US, provides ad measurement and verification services. Employing approximately 70 people, the company focuses on preventing ad fraud and malvertising. In 2024, its revenue was less than $25 million.
The Media Trust announced an expansion of its operations in Ireland on an unspecified date, aiming to protect citizens and businesses from AI-enabled digital crime and cyber threats. This announcement was made twice. On July 29th, 2025, a strategic partnership was announced between The Media Trust and Content Ignite, an ad management and monetization platform. This partnership integrates The Media Trust’s real-time monitoring into Content Ignite’s platform to improve transparency, user experience, and revenue protection for publishers. A separate report detailed a significant increase in malicious ad tags in June, with a 2.3X rise attributed to phishing redirects from StringRipper and PopCrawler. This increase disproportionately targeted senior citizens, showing a 3X month-over-month rise in malvertising aimed at them. A description of PopCrawler's deceptive tactics was also provided.
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The Media Trust offers products in the ad tech industry. The Media Trust's product portfolio comprises of ad measurement and verification.
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The Media Trust's revenues were less than $25M in 2024. All the revenue comes from fraud detection and prevention.
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