News Summary:
On March 18, 2026, Anura published an explanation of Invalid Traffic (IVT), defining it as any ad-related activity not originating from a real human user with genuine interest, noting that it often involves intentional fraudulent behavior to inflate metrics. Previously, on March 11, 2026, Anura explored brand reputation strategy, detailing how a brand is experienced and discussed across digital channels, encompassing customer reviews, online ad appearance, issue response, and reliability. Earlier in March, the company shared insights on affiliate fraud false positives on March 8, recounting a personal instance where a legitimate affiliate payout was placed on hold despite real clicks, highlighting the complexities of fraud detection. This followed Anura's guide on claiming Google Ads refunds on March 4, which clarified that refunds for invalid clicks are granted only after Google independently verifies violations of its invalid traffic standards, issued as account credits rather than direct payments. In late February, on February 25, Anura provided a definition of ad injection, characterizing it as a sophisticated form of ad fraud that inserts unauthorized ads into legitimate websites, browsers, or apps, thereby hijacking inventory, distorting campaign performance, and causing financial losses for advertisers and publishers.
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