Anura, a privately owned company headquartered in the US, was founded in 2017 and operates with approximately 30 employees. Specializing in ad measurement and verification, the company reported $3.0M in revenue as of 2024. It provides software solutions that detect malware and ad fraud in real-time, aiming to generate accurate data for organizations.
On April 14, 2026, Empire Solar, a residential solar installer, eliminated all fraudulent lead traffic by integrating Anura's real-time ad fraud solution. The implementation resulted in bot submissions dropping to zero within the first week, allowing Empire Solar's call center and ad platforms to focus exclusively on legitimate homeowner demand.
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