Smaato is a privately owned US-based company operating as part of Verve Group, headquartered in San Francisco, with additional offices in Hamburg, New York City, Beijing, and Singapore. Founded in 2005, the company employs approximately 70 people and reported $14.0M in revenue as of 2024. Smaato specializes in RTB and programmatic solutions, functioning as a developer of a digital ad tech platform that operates as an omnichannel, self-serve monetization solution and ad server.
Smaato is listed as one of Verve's group companies in consent forms for email contact regarding products and services. Yared, a mobile industry executive with leadership experience at Adsmobi, Smaato, and Playground XYZ, joined MAF. At Playground XYZ, Yared led the publisher team, building a network of premium partners generating over $75 million in revenue.
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Smaato (by Verve Group) offers 2 products in the ad tech and services industry. Smaato (by Verve Group)'s product portfolio comprises of RTB and programmatic, data, targeting and identity and marketer and agency technology.
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Smaato (by Verve Group)'s revenues were less than $25M in 2024. Caretta Research has split Smaato (by Verve Group)'s revenue into 4 different product categories, the largest of which is supply side platform (SSP). For full access to Smaato (by Verve Group)'s revenue breakdown subscribe to Caretta Portal.
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Smaato (by Verve Group)'s customers primarily consist of media Production and enterprise cloud companies. Examples of Smaato (by Verve Group)'s customers include The Times Of India and Microsoft. Smaato (by Verve Group) has commercial and technical partners like Human and Adelphic. Smaato (by Verve Group) has suppliers like GeoEdge.
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