Adelphic

AdelphicInactive

https://www.viantinc.com/
https://www.linkedin.com/company/adelphic-dsp/

2022 Revenue

Founded

2010

Headcount

7

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

None

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Jan

25th

2026

23:30

Commerce media moves from networks to ecosystems

For the past several years, commerce media has been defined by proliferation: New networks, new formats, new acronyms. As the category heads into 2026, industry leaders agree that growth alone is no longer the story. What matters now is connection: Across channels, across data, and across the full customer journey.

Jan

21st

2026

15:07

Corporate Restructuring, Layoffs, B2B Tag

Multinational Company Lays Off 900 Employees

[Translated] The multinational medical device manufacturing company, Viant, confirmed the layoff of 900 employees from its workforce in Costa Rica.

Jan

21st

2026

13:00

The article is in a PDF Format. Please click to read

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Jan

21st

2026

13:00

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Jan

21st

2026

13:00

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Jan

21st

2026

13:00

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Jan

21st

2026

08:30

Artificial Intelligence

The AI era rewrites brand discovery

advertisement Digital advertising has evolved through a series of revolutions, including behavioral targeting, programmatic buying, and the rise of connected TV. Each transformed how marketers reached people. But large language models (LLMs) are transforming not only how marketers reach audiences, but how consumers discover brands.

Jan

20th

2026

14:18

Emerging Tech, B2B Tag

Identity in the CTV Era: Powering Performance & Measurement

By Keith Petri, SVP, Identity and Data at Viant Technology In an era defined by fragmentation, identity has emerged as the unifying force across the advertising ecosystem. It is the framework that connects people, data, and media to drive measurable outcomes.

Jan

20th

2026

13:00

The article is in a PDF Format. Please click to read

This insight has a PDF attached. Please click on the headline to view the PDF in a new tab

Jan

16th

2026

11:53

Emerging Tech, B2B Tag

Tim Vanderhook and ViantAI Win 2026 BIG Innovation Awards

Innovation in advertising is rarely a single moment. More often, it’s the result of years spent building infrastructure, testing assumptions, and making deliberate bets on where the industry is headed—often well before the market is ready.

Jan

16th

2026

05:05

Partnerships and Alliances, Emerging Tech, B2B Tag

CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

Hello, readers! I’m back in the writer’s corner covering the convergent TV advertising world and delivering today’s CTV dispatch for AdExchanger after a stint at Magnite doing corporate communications. Going forward, I’ll be sharing AdExchanger’s CTV newsletter with Associate Editor Victoria McNally, since the beat is just too big to be a one-woman job.

Jan

14th

2026

00:05

New Offerings, Emerging Tech, B2B Tag

Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment.

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