CHEQ is a privately owned company headquartered in the US. Founded in 2016 and employing approximately 270 individuals, it reported $33.0M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad fraud and cybersecurity solutions to CMOs and Marketing teams, protecting their customer acquisition efforts from bots, fake users, and other forms of invalid traffic.
On April 21, 2026, CheQ had partnered with AU First Bank to launch the CheQ AU Bank Credit Card, positioning it alongside co-branded credit card offerings such as the CRED IndusInd Bank RuPay Credit Card. This development followed CheQ's entry into the credit card issuance space on April 17, 2026, when it collaborated with AU Small Finance Bank to introduce the CheQ AU Credit Card. The launch expanded CheQ’s role from a bill payment platform to a comprehensive credit and rewards ecosystem.
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