CHEQ is a privately owned company headquartered in the US. Founded in 2016, the company operates with approximately 270 employees and reported $33.0M in revenue as of 2024. CHEQ specializes in ad measurement and verification, providing ad fraud and cybersecurity solutions to CMOs and marketing teams. The company's offerings focus on protecting customer acquisition efforts from bots, fake users, and other forms of invalid traffic.
On September 11, 2026, CHEQ's Edwin Choi is scheduled to host a B2BMX Summit panel at Advertising Week New York 2026, focusing on how marketers can balance protection from harmful automation with support for AI-assisted customer journeys as human and agentic customer interactions merge. This session is part of a broader B2BMX agenda addressing practical B2B marketing strategies and real-world AI adoption for enterprise marketing leaders. This follows comments made on September 6, 2026, when Guy Tytunovich of CHEQ contributed to a special TechTime series, explaining the limitations of the old identity model and outlining how organizations can protect themselves in a digital environment populated by humans, bots, and AI agents. The company's focus on this evolving landscape comes after the July 7, 2026, appointment of Udi Mokady, founder and former CEO of CyberArk, as CHEQ’s new chairman. Mokady, who has served on CHEQ’s board of directors since 2023, replaced Ehud Levy, one of the company’s founders, in the chairman role. CHEQ operates in the field of identity security and access management.
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