Peacock, owned by NBCUniversal Media Group and headquartered in the US, was founded in 2020 and employs approximately 1,150 people. The company reported $4.9B in revenue as of 2024. It functions as a media and TV services provider, specializing in offering a streaming service that brings together movies, unscripted TV, live events, news, sports, and pop culture content.
Peacock became available as a subscription add-on for Amazon Prime Video customers on September 18, 2026. This deal between Comcast NBCUniversal and Amazon allows Prime Video subscribers to access Peacock's ad-free tier, Peacock Premium Plus, for a monthly fee of $16.99 or an annual fee of $169.99. Earlier, on September 9, 2026, Nielsen's July Gauge Reports indicated that the FIFA World Cup 2026 and Peacock’s 'Love Island USA' powered NBCU-Versant to the top spot in TV usage, defying the usual summer slowdown. Previously, on September 7, 2026, Peacock greenlit a new American version of the long-running UK survival format 'I’m a Celebrity… Get Me Out of Here!', titled 'Get Me Out of Here' (working title). ITV America, which also produces the American version of Love Island for the Comcast-owned streamer, is producing the adaptation.
Peacock currently holds 47 broadcasting rights for sports competitions including horse racing, golf, soccer | association football, gymnastics, athletics, cycling, ice skating, american football, tennis, motorsports, winter sports, rugby union, marathon and cyclo-cross.
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