News Summary:
On March 19, the Winter Olympics, streamed on Peacock and Prime Video, topped Looper Insights’ Streamer of the Month Report for February, which ranks entertainment streaming apps and titles based on proprietary Dollar Media Placement Value ($MPV) across U.S. CTV platforms. Also on March 19, NBC and Peacock announced their Opening Day broadcast team would include former Mets players, as reported by Newsday. Previously, on March 17, NBCUniversal's Matt Strauss spoke at SXSW about the future of media, addressing streaming wars, subscriber growth, churn, cost-cutting, and consolidation. This follows the March 16 news that Peacock, alongside Netflix and NBC, tapped Matt Vasgersian to call MLB games, reflecting the evolving sports broadcasting landscape. Earlier on March 16, Apptopia data showed Peacock retained 16.5% of its new paid subscribers 14 days after the Milan Cortina Winter Olympics concluded on February 22, with 27% of new subscribers during the event new to the platform, and 23% returning users.
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