Peacock, owned by NBCUniversal Media Group and headquartered in the US, was founded in 2020 and employs approximately 1,150 people. The company reported $4.9B in revenue as of 2024. It functions as a media and TV services provider, specializing in offering a streaming service that brings together movies, unscripted TV, live events, news, sports, and pop culture content.
Record U.S. ratings for the ongoing FIFA World Cup are setting up an intense bidding competition among major tech and media companies for the 2030 and 2034 tournament TV rights. On July 7, the England vs. Mexico World Cup match attracted 23.2 million viewers on Telemundo and Peacock, surpassing the previous Spanish-language soccer record of 18.9 million set earlier in the tournament. This contributed to a combined total viewership of 44.9 million across all networks for that match. Earlier on July 7, Peacock advanced its Spanish-language World Cup streaming experience with features like "Visión de Campo," Dolby Vision, and real-time highlights. Telemundo's coverage, packaged with Multiview, Catch Up with Key Plays, interactive brackets, and a new Spanish-language World Cup Hub, aimed to position Peacock as more than a match-watching destination as the FIFA World Cup 2026 moved deeper into the Knockout Rounds. Prior to these developments, the FIFA World Cup 2026 had already broken records, with more than 27.5 million viewers tuning in across Fox, Tubi, Telemundo, and Peacock for the U.S. opener against Paraguay, making it the most-watched World Cup match ever broadcast in the U.S.
Peacock currently holds 47 broadcasting rights for sports competitions including winter sports, tennis, athletics, golf, gymnastics, ice skating, cycling, rugby union, horse racing, cyclo-cross, marathon, soccer | association football, motorsports and american football.
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