Sega, a privately owned company headquartered in Japan, was founded in 1960 and operates with approximately 910 employees. The company specializes in computer games, functioning as a Japanese multinational video game and entertainment company.
On June 24, 2026, Sega's 35th-anniversary livestream for Sonic the Hedgehog outlined a future blueprint for the franchise, integrating nostalgia with innovation. Previously, on June 23, Sega launched a Sonic the Hedgehog game for a console that encourages physical activity, which sold 150,000 units in 2024 and approximately 800,000 units in 2025. This followed Sega's strong showing at the Summer Games Fest (SGF) and other game conferences on June 22, where the company presented several projects across new and existing intellectual properties slated for various platforms over the coming year. Earlier, on June 16, Sega marked Sonic's 35th anniversary with exclusive merchandise, limited edition fashion collaborations, a "musical odyssey" featuring live orchestral renditions of Sonic music, and a life-sized Sonic statue featuring a fluid-filled chamber reportedly containing his DNA.
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